Did you know that there are over 200 billion pins on Pinterest? That massive number means that it is a highly active platform, and you are competing against a lot of entrepreneurs who are looking for traffic.
With more than 320 million active users per month, you can use Pinterest to drive traffic to your website no matter what niche.
But how do you use the platform effectively? We have 13 Pinterest marketing tips for 2020 that you can review today. Follow these steps to ensure that your marketing campaign is a success.
1. Set Up Your Business Account
With a business account, you are eligible to post what is called Rich Pins. An ordinary pin is nothing more than a photo. But with a Rich Pin, you can add the price of your product, the link to your product, and a short description.
A Rich Pin is the only way to get traffic from Pinterest. On the platform, a person who sees a photo of your Pin is going to tap that photo, read the description, see the price, and then tap on the link. If he does that, he goes to your shop and buys.
Without a business account, the only thing you can do is to post photos. These photos do not contain links or important information such as price and details.
Also, a business account gives you access to an analytics dashboard. With this tool, you will be able to see which pins are getting the most clicks and how your impression is growing over time.
2. Pin Consistently
A pin is a post that could either be a photo or a video. Studies show that you should pin at least five or ten times a day. Now, this is problematic. What are you going to pin?
In the e-commerce world, you can pin photos of your products, or you can pin your blog posts. You can also pin videos that you made.
Five pins a day improves your Pinterest impression rate, which refers to the number of times that your posts are shown to people. The more people see your pins, the more likely you are going to get traffic.
There will come a time when you have nothing else to pin. In this case, you have to start pinning other people’s post. This action is called a re-pin. Many people are afraid to do this because it can take traffic away from their store.
In reality, the person who owns what you re-pinned might just get interested in your products and buy. And if he is nice, he would re-pin your posts, too.
3. Design images at the proper size
Pinterest was designed for vertical images. Horizontal images do not work well here. Ideally, your images must have an aspect ratio of 2:3.
There was a time when the ideal image size is 736 X 1104 pixels. Now, Pinterest is saying that the optimal size is 1,000 by 1,500 pixels. The size of the image must at least be 32 MB.
There are some Pinners who use tall pins. These pins are abnormally long, and they are called Giraffe Pins. This may or may not work for you.
A Giraffe Pin is ideal for an infographic, but Pinterest may cut that in the feeds. The thing is, Giraffe pins occupy too much space.
While Pinterest recommends an aspect ratio of 2:3, it is up to you to explore. Try different sizes and see which ones get more clicks, views and impressions. Be careful when doing this, as Pinterest may change their rules later on.
And if they do, your impressions and engagements can get affected.
4. Use text overlay on images
A simple image is not going to have an impact on the viewer. Even if there are detailed descriptions on your Pin, it still makes much more sense to add a text on the image itself.
Why? Because the text is bolder and is more viewable. When people are on their mobile phones, the texts on the description are too small. Adding text on the image makes it easier to see your message.
This is also a good opportunity to make an offer known. It is easier to read a discount or promotion on the image than on the text area.
5. Create and Share “Pin it for later” Links
You can share your Pinterest posts on social media. If you share it on Facebook, people would see it, and they would have an option to re-pin it.
There are no buttons that automatically share your posts on social media. What you have to do is to copy the whole Pinterest link and then put it in the post box of Facebook, like as if you are typing a regular post.
But once it gets published, that post is linked to Pinterest itself. If a person on Facebook clicks that, he will be taken to the Pinterest platform where he can pin it, or click on your link, so he gets to your website.
You can also embed the Pinterest link in your online store. For both WordPress and Shopify, you can embed that link. Shopify also has a system where you can integrate the Shopify store to Pinterest.
In fact, once you use Pinterest as a sales channel for Shopify, you can create product pins straight from your Shopify store.
6. Use SEO on the headline and description
Pinterest has a search bar. This is how the users look for products or images that they like. And this is where SEO comes in.
You have to use the right keywords for your pins to be found. After identifying the keywords, you must use it on the headline and the description. Like all keyword strategies, do not stuff keywords in both fields. One mention is enough.
In addition to this, you have to create a product description like as if you are writing a snippet for a blog. The product description is what a user is going to read, so make sure it is good enough to make him click your Pin.
7. Make sure there is a link on the post
There is a link area on your post, but this is only going to appear if you have a business account. The link is where you want to put your Shopify product page link or your blog link. If the point is clicked or tapped, the user will be taken to this page.
Why is this important?
In Pinterest, it is true that you want followers. But you also want followers who take action. If they do take action, but you have no links, they will never find your store or product page. Do not assume that they will search it on Google. They won’t.
Use links that would take a user straight to where you want them to go. Take them to your blog post or your product page, not your home page. If you take them to your home page, you are not helping them have a great user experience, and they will bounce.
8. Use light images
Bright and light images work better on Pinterest than dark ones. Images with darker tones only apply if you are in a dark niche, like if you have a store about witchcraft or vampires.
For all others, consider light tones. The reason behind this is that they shine through the massive number of pins on a feed. The brighter ones are the ones that attract attention. Bright colors are also easier to see and read than dark ones.
This, of course, applies only if you are selling goods that are lighthearted. If you want to appeal to a darker crowd, you can use darker colors but do not expect a high traffic volume. Dark tones only work best for some niches and if coupled with a well-written text overlay.
9. Pin step by step tutorials
Nothing works better than teaching people for free. Your dropshipping store on Shopify can host blog posts and videos. Take this opportunity to create tutorials. Pin these posts on Pinterest and create a text overlay.
On the text overlay, make sure that you say what you are going to teach, like “10 Steps to Lose Weight”. Anyone who sees this Pin, who also has an interest in weight loss, is likely going to tap that Pin and go to your website.
As you do this more often, you can expect to have more traffic. Those who love your content will definitely re-pin your post in their own boards. And if their friends see it, they would be interested to know what your Pin is about.
If your conversion rate is 3%, then you can expect to have three sales for every 100 people who visit your site — pin tutorials to help people understand how to use your products.
10. Use call to actions
Like any marketing campaign, a user is not likely to take action if you do not tell them to do something. This is why you need call-to-action texts. The best call to action messages is those that tell people what the benefits are.
Here are some examples:
- Visit my sore to LEARN MORE
- Check out my product to GET A DISCOUNT
This is an important part of a pin. People on Pinterest typically browse their feed and do nothing. If they read the description, it means that they are interested in what you are offering. All it takes is a little push for them to take action. This little push must come from you.
11. Join Group Boards
What are group boards?
On your Pinterest account, you can create a group board. These boards are categories of your pins. Some people create a group board where different users can pin their posts. If you join a group board, you are joining a community.
Most group boards require that you re-pin a post from another member for each Pin you make. This is a relationship where you do something for them, and they do something for you.
Since the members are re-pinning each other’s post, all members would receive a boost on the pins’ impression rate. If this happens, you are also improving your chances of getting traffic.
12. Schedule your pins
Pinning for hours is not just tiring; it can also lead to poor results. You see, one pin on Pinterest means that this particular Pin is going to reach a certain number of people.
If you post five pins at the same time, these pins will be put on people’s feed at the same time. Naturally, they may click only one of these pins.
But if you pin at regular intervals, then the Pinterest system will show these pins at different times of the day. If your pins are shown to different people at different times of the day, then you have better chances of getting these pins clicked.
Pinterest in itself does not have an automatic scheduler. However, there are apps that can do this. You need to subscribe and pay a monthly subscription to use these apps.
13. Post content that matters
Whether you are posting your own pin or re-pinning someone else’s post, you have to post content that matters. Remember, you need to supply your audience with images and videos of things that are within your niche.
If you are selling clothing, it is alright to re-pin a post about “How to Choose the Right Jeans”. This Pin is still related to fashion. However, you should not re-pin something about lions or tigers, as this is completely off your niche.
Pinterest is an amazing platform where you can get a massive amount of traffic. Since it is based on images, it is a great place where you can show the world photos of your product. Make sure that you follow the 13 Pinterest marketing tips for 2020. These tips will make your pins more effective.
Also, you have to build a community on Pinterest. Do not be afraid to re-pin contents from others, and they might just re-pin your contents, too.