Perhaps you do not know it yet, but Snapchat has more than 186 million active users every day. The app is popular to a younger crowd, and most people above the age of 30 may have heard of it, but they do not use it.
As a marketer, the age group that you are targeting in this platform is comprised of young people. Some of them may be so young that they may not even have a credit card yet.
Statistically, 54% of Americans between 25 and 29 are Snapchat users, while 78% of Americans between 18 and 24 use the app. These numbers are good, as all of these adults likely have disposable income.
But how can you use it effectively for your marketing strategy?
Save yourself from the failure of trial and error. Read on as we will share with you 13 Snapchat marketing tips for 2020.
1. Post Regularly
On Snapchat, your stories, or posts, will disappear after 24 hours. If you send a message to an inbox, that message will disappear after it has been opened. So, how can this possibly be effective for marketing?
You see, the main function of Snapchat is to make people become more attentive to “snaps”. Snaps are stories that people post, and they can be done one-time or in a series.
Studies show that the engagement of Snapchat users decrease by the time your story is on its fourth snap. Also, your fans or followers are likely to see your posts five hours after you sent them.
If you only post once a day, you are missing out on the opportunity to reach out to your target customers. You need to post a Snap at least three times a day, with an interval of five hours.
2. Use Snapchat Insights
After you have signed up for a business account, you can use the Snapchat Insights to identify your audience. You have to do this to look for people who have the same interests—interests that align with your business.
For example, you can identify people who live in the same location. You may also group your audience by the language they speak. Once you know what these things are, you will be able to create a good ad copy for your marketing campaign.
And if you do, you can create ads that attract attention and create desire. And most importantly, these ads result in action.
Snapchat has an analytics tool that can show you the following data:
- Viewer demographics such as age, location, and gender
- Viewer behavior, like how many of them watched your videos until the end
- Viewer count at different intervals
With Snapchat Insights, you know how people react to your post and ads, and you can tweak them as you find necessary.
3. Use the Right Content
There are many types of content that you can publish. While you are limited to images and videos, you can create different types of materials for our posts and ads.
Examples of these are:
- Product demos – show how your products are used
- Announcements of promotions – announce discounts, flash deals, free shopping, etc.
- Tutorial videos – create how-to videos where your followers can learn
- Humorous posts – post funny things that are related to your industry
- Your business – show people what you offer or how you can solve their problems
- Tips about your industry – show news about the current trends
The key to succeeding in your Snapchat marketing campaign is to create engaging content. Create ads and posts that attract attention. Make it bold and daring.
Remember, your posts would disappear, so make it memorable. Unlike other platforms, these posts can no longer be retrieved for a second viewing.
4. Promote Your Snapchat Account
No one will know that you are in Snapchat unless you tell them. One of the most effected ways to do this is by promoting your Snapchat account on other social media platforms.
To do this, add your Snapchat identity link in your posts. You can do this in a lot of other apps.
Some examples are:
Why is this important? If you already have a following on your social media channels, it makes sense that they also follow you in Snapchat, provided that they are using the platform.
If they do, your marketing efforts on Snapchat will bring better results, instead of you posting in a ghost town.
Another effective way to do this is by creating YouTube videos. In your videos, remind people that you are in Snapchat, and then provide the link in your video description.
5. Sponsor a Lens
A lens is a filter that can be added in a photo or a video snap. With that lens, you can add your brand name somewhere on the screen.
How does this work? If you create a lens, Snapchat will add that filter so people can choose it and use it. If they do, then it is like getting a free advertisement every time someone uses it. Lenses can make the user’s eyes bulge or smaller.
To do this, you have to contact Snapchat and then pay for the service. The cost is not known, but it can be expensive. If you have the budget, then do it. But then, you can create lenses for as little as $5.
Taco Bell sponsored a lens, and it cost them $750,000. But that marketing campaign paid off. Everyone who used the lens on the photo changed his face into a taco. That lens got 12.5 million views in a day.
6. Stay Engaged
Great marketing is a two-way action, not one-way. If you want to have a following, then you have to engage your users. If they commented on your posts, then you have to respond.
The thing is, you do not have to wait until someone reacts to your posts, you have to start yourself.
How do you do this? Find posts that you like, and then comment. If you have followers, then make a comment about their snaps. You need to be involved, and people will be drawn to you.
Here are some tips to be engaged in social media:
- Make your posts visual
- Post positive comments on other people’s snaps
- Launch contests
- Answer questions
- Talk about the industry, not just your brand
- Use hashtags
You see, there are many ways to increase engagement, but it takes a lot of work. If there is one thing people do not like, they do not like being forced to like a brand.
You need to do things to make yourself likeable, and you can do this by being “human”.
7. Take Advantage of Influencers
Influencers built their following for years. They created content that people love, and they have credibility.
Because of this, their Snapchat followers are more likely to respond positively to these influencers than to a company like you.
To take advantage of influencers, you can give them control over your Snapchat account. Once they have this access, they can blast on their other social media channels that they are doing it, and then include your Snapchat link.
Their followers are likely going to click on your Snapchat link to see what the influencer has posted. If they like what they see, then they may follow your account.
More followers of your account mean more eyeballs. Next time you post something on your Snapchat account, you have more reach.
This strategy works only if the influencer you work with belongs to your industry, it will not work if you are in the basketball industry and the influencer you chose is a football player.
8. Measure Engagement
Since your posts would disappear, you have to ask people to take a screenshot of your photo or snap. To do this, you can announce today that you would release a discount tomorrow at 9 in the morning.
In this announcement, you have to tell your followers that they need to take a screenshot of the snap so they can use the coupon. At 9 AM the following day, release your promotion snap.
After this snap is done, Snapchat will have a record of how many people took a screenshot of your promotion. That in itself is engagement.
9. Offer Something Useful
A great marketing strategy in any platform is to offer users something useful. You can offer free stuff or big discounts. You can also offer video tutorials. Whatever it is, it has to be something useful to your target audience.
One unique way of doing this is by offering this discount only to Snapchat users. What this does is it makes your offer exclusive. People take pride when an offer is given only to their group. It makes them special.
As always, you have to drive urgency. If it is an offer, make sure there is a deadline. If it is a video tutorial, take it off after some time so they would view it immediately.
10. Promote a New Item
One thing that will make for a great marketing campaign is promoting new products now and then. It helps keep your followers engaged.
To make this effective, you have to build excitement. This is a great opportunity to build hype. If people are anticipating your product, they are more likely to engage by the time you launch it.
The great thing about Snapchat is that users check their apps at least once a day. Do you know what that means? It means that your hype will be seen by all your followers. And if they take a screenshot of that, they can even share it on their own Snapchat stories.
11. Create Behind the Scenes
In Snapchat, people like to see reality. Since you are dealing with people between 18 and 29, these people are not fans of the old and traditional way of advertising.
What these people like is the truth. So, if you want to create a great marketing campaign, you must show them something like a day in your office, or how you spend your day.
If you are a company, then a video about how your office looks like is a great start. You can introduce your employees, or just show them your office table. People would appreciate it because you are real.
And if you are real, people would naturally be inclined to follow you, believe in you, and support you.
12. Do not be afraid to experiment
If you are a small business, chances are you have no budget to pay a marketing firm. In this case, you are left on your own.
Since you are just starting out, you should not be afraid to experiment and then see what posts or snaps work, and which ones don’t. When we say experiments, we are referring to the actual content of your posts.
Even if we highly recommend videos, it does not mean that you can expect high participation just because you launched a video. You need to know if your followers are much more engaged in how-to videos or videos that show product demonstrations.
Once you know, you can create content that they will consume.
13. Add Links to Your Story
Snapchat is not just a place to post videos and images. It is a great place where you can actually drive traffic to your website or Shopify store. On your videos and image, do not forget to add a text overlay on them.
People who view your posts and are interested to know more about your products or services are likely going to screenshot your posts. And if they do, this means higher engagement, and they are also going to browse your website.
Snapchat is great if you want to be on a platform that is quick and fun. It is also a great option if you want to make sure that your posts are seen from a person’s inbox.
Unlike other social media platforms, your posts will not get buried underneath other people’s posts. While your posts would disappear after they were viewed, the good thing about it is that at least, people saw them.