9 Best Ecwid Alternatives And Why You Should Use Them

Written by Franklin Hatchett

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Our goal at EcomElites is to help readers get the information they need, we partner with companies to help bring you that information. If a purchase or signup is made through our partners, we receive compensation for the referral. Learn More

Building an eCommerce website from scratch can be time-consuming. Fortunately, what once required much coding and integrating payment gateways can now be done with so much ease thanks to online store builder platforms such as Ecwid.

Some of us may find the features of Ecwid limiting. Other online store builders just need to weigh their options before settling for a particular online store builder. Either way it is always good to check out various store builders available. You want to get the best deal and offer your customers an excellent user experience.

This article is a guide that will help you compare Ecwid with other online store builder alternatives in terms of both features and price.

What Is Ecwid?

Ecwid is an online store builder. It is a widget you can embed in your store website and integrate with your mobile apps, blogs, and social media business pages, for example, Facebook and Twitter.  It is available in over 175 countries and has been used in more than 40,000 business stores on social media.

Ecwid offers a unified control panel that lets you perform various tasks such as:

  1. Manage the various storefronts you are running. For example, you may have a storefront on facebook or your blog page.
  2. Customize your store design
  3. Manage products options
  4. Track inventory
  5. Sell digital goods
  6. Detect various languages
  7. Sell on multiple sites
  8. Integrate a shopping cart
  9. Manage customer address books
  10. Automatically update your store.
  11. Accept payments
  12. Customers can save their favorite products.

Pros And Cons Of Ecwid

You need to weigh the pros and cons and compare them to the pros and cons of other alternatives to know if you will keep Ecwid or drop it.


  • It presents a lot of customization options
  • You can remotely control your store from your smartphone
  • The Ecwid paid plan gives you access to report and analytical tools from your dashboard
  • Your customers can access your store in their various native languages.
  • You have access to various SEO tools to help you optimize the traffic to your store for example through meta descriptions.
  • The pricing plans are highly affordable. Moreover, you can opt to use the free plan.


  • It only works best for small and medium stores.
  • Some users will find the features and customization options confusing. They normally request for a basic format which is currently unavailable.
  • The themes are limited. You may have to purchase extra themes.

Best Ecwid Alternatives

1. Shopify

Shopify is a platform on which you can build your eCommerce store. It can work both as an eCommerce platform and a shopping cart plugin.


Shopify offers various features such as order management, inventory management, a loyalty program, email marketing, multistore management, mobile access among others.

The shopping cart features include refund management, inventory control, coupon, and discount management, catalog management, and inventory configurator.

Best Fit For

Anyone can set up a store on Shopify regardless of the size of your store or business.

Direct Comparison With Ecwid

  • Only  Ecwid has free versions that let you set up and run your online store. However, the basic Shopify version is cheaper than the Ecwid paid plan. Shopify monthly rate costs $14.00 while Ecwid costs $15.
  • Both plans offer free trials.
  • For both platforms, you can train using webinars, live online, and documentation.
  • Shopify was established first in 2006 and has a wider customer base of more than 500,000 compared to Ecwid which has 400,000.
  • Shopify works well for both large and small businesses. Ecwid is built for small and medium stores.
  • Ecwid works as a SaaS while Shopify is bothe SaaS and has an iOS version

2. WooCommerce

WooCommerce is a software that lets you set up an online store or plugin to other stores to enjoy various eCommerce features. It integrates with multiple platforms, for example, ClickFunnels, which is a platform that lets you set up a sales funnel.


It offers eCommerce features like shopping carts, customer accounts, data security, order management, reviews management, returns management, promotions management, customer relations management, email marketing, multi-store management, a template catalog among others.

Best Fit For

WooCommerce supports both small online stores and large stores.

Direct Comparison with Ecwid

  • WooCommere is open-source software so you can access the free version. Both software has a free version.
  • You can train for Woocommerce using documentation only. Ecwid, on the other hand, trains you with documentation, webinars, and live online.
  • WooCommerce is supported by Windows and SaaS platforms only. Ecwid, on the other hand, is supported by only SaaS.
  • Ecwid is cheaper as its monthly rate is $15. The monthly price of WooCommerce is $25.
  • WooCommerce is more popular and has been in the market longer. It was established in 2000, while Ecwid was established almost a decade later in 2009.
  • WooCommerce is the better option for those with coding knowledge. You can use these skills to edit your store. Ecwid, on the other hand, supports those without coding knowledge.
  • WooCommerce allows for more customization. Ecwid has restricted its source code; thus, your customization options are limited.

3. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a platform that combines, an online store, eCommerce functionalities, mobile point-of-sale, predictive intelligence and order management.


The features of SalesForce can be categorized into experience, intelligence, and operations. The experience features include product management, promotions, pricing, and customer engagement features.

The operations features include order fulfillment and multichannel operation. The intelligence operations focus on customer interactions, for example, refunds, customer accounts, and loyalty programs.

Best Fit For

Small, medium and large enterprises.

Direct Comparison With Ecwid

  • Salesforce Commerce Cloud caters for large enterprises while Ecwid only caters for freelancers, small and medium enterprises.
  • The pricing model for Salesforce Commerce Cloud is quote-based. Ecwid, on the other hand, features free versions, monthly and annual pricing models. Salesforce Commerce Cloud does not have a free version.
  • Salesforce Commerce Cloud supports Linux operating systems while Ecwid is not available for Linux operating system.
  • Salesforce Commerce Cloud lets you integrate personal themes. Personalization features on Ecwid are limit.
  • Salesforce Commerce Cloud has better-targeted advertising with customer segmentation.

4. AmeriCommerce

AmeriCommerce is a software that offers shopping carts and eCommerce solution. The software provides a B2B business model.


Americommerce offers shopping cart features and eCommerce features.

The shopping features include inventory control, saves abandoned carts, credit card processing, catalog management, product ratings and reviews, refunds and returns management, shipping and tax management, among others.

The eCommerce features include catalog management, order management, mobile commerce, customer accounts, loyalty program,SEO management, mobile access, product configurator, email marketing among others.

Best Fit For

Online stores and retailers that handle large product volumes. It is also best for people who intend to deal with complex products.

Direct Comparison With Ecwid

  • Ecwid is built for online stores and retailers that deal in small and medium volumes. Americommerce is for people who intend to deal in large product volumes.
  • Ecwid has a free version while there is no free version for AmeriCommerce.
  • Both platforms offer a free trial.
  • Ecwid costs $15 per month while AmeriCommerce cost $25 per month.
  • AmeriCommerce offers Refunds and returns management. These features are not present in Ecwid.
  • Americommerce is Web-based. Ecwid is both available on the Web and Windows, iOS and Android apps.
  • AmeriCommerce support is only available during business hours. Ecwid support is available 24/7.

5. BigCommerce

BigCommerce is a platform that offers SaaS eCommerce services. You can establish an entire site for your store and integrate shopping cart features. It is a software that has received recognition form Finances Online as 2018’s best eCommerce software.


BigCommerce has a large number of features to offer. Some of these include inventory control, shipping management, order management, returns and refunds management, discount management, SEO optimization, promotions management, tax management, email marketing, and product ratings and reviews.

Best Fit For

Small, medium, and large enterprises. You should consider it if you are yet to set up a website.

Direct Comparison With Ecwid

  • Bigcommerce lets you establish a website from scratch. Ecwid enables you to set up your online store with your existing website.
  • Ecwid is not fit for large enterprises. BigCommerce is fit for both small, medium, and large enterprises.
  • Ecwid has a free version and a free trial. BigCommerce only offers a free trial.
  • BigCommerce is slightly more expensive as it costs $29.95 per month. You can also purchase the service by quote.

6. Pinnacle Cart

Pinnacle Cart is an eCommerce solution that is fully customizable and attractive. It has been in the eCommerce business for 15 years now.


Pinnacle Cart offers features like image management, order management, cart management, import & export, product attributes, inventory tracking, adaptation to various currencies and languages, wholesale and dropshipping, payment and shipping options, customer registration, business analytics and reports among others.

Best Fit For

Pinnacle Cart can adapt to the needs of both small and large enterprises that conduct international business.

Direct Comparison With Ecwid

  • Ecwid can only accommodate freelancers, small, and medium enterprises. Pinnacle Cart accommodates both small and large enterprises.
  • Pinnacle Cart has a free trial but does not offer a free version. Ecwid offers both free trial and free version.
  • Pinnacle Cart is more expensive with its lowest price at $44.95 per month.
  • Pinnacle Cart offers returns and refunds management which are not offered by Ecwid.

7. Shopping Cart Elite

Shopping Cart Elite is a software that offers tools for eCommerce solutions. You can integrate it with major platforms like Amazon, eBay, Google Shopping among others.


Shopping Cart Elite offers features such as data entry, CRM, automation features, marketplace integrations, B2B support, tax management, online store security, among others.

Best Fit For

Small, medium, and large eCommerce enterprises.

Direct Comparison With Ecwid

  • Both platforms are built for small and medium eCommerce businesses. However, only Shopping Cart Elite accommodates large businesses.
  • Shopping Cart Elite only offers support during business hours. Ecwid provides 24/7 support.
  • Both have free trials.
  • Shopping Cart Elite is more expensive as its rates start at $199 per month, and some are quote-based. Ecwid offers a monthly rate of $15.
  • Ecwid has a free version which is not applicable in Shopping Cart Elite.

8. Systum

Systum is a cloud-based eCommerce solution that lets you consolidate relevant functionalities and apps under one platform to enable you to enhance your wholesale distribution.


Systum offers many features that compete with Ecwid for example warehousing management, inventory management, centralized inventory, B2B portal, marketing, Third Party Logistics, multi-channel sales, mobile apps, tracking, omnichannel eCommerce, real-time rates shipping, point of sale among others.

Best Fit For

Multichannel sellers, B2B eCommerce, online B2B retailers, Small and medium brand wholesale distribution.

Direct Comparison With Ecwid

  • You can purchase Systum e-commerce services either by quote or a monthly charge of $600. Ecwid has a monthly subscription fee of $15.
  • Both platforms offer free trials. However, Ecwid has a free version, and Systum does not.
  • Both support small and medium business enterprises.
  • Systum only offers support during business hours. Ecwid offers 24/7 support.

9. Neto

Neto is a cloud-based wholesale and retail management platform that offers features and integrations to give businesses a competitive edge and create a consistent user experience.


Some key features of Neto include inventory management, inventory tracking, discount management, point of sale, statistics & reporting, barcode scanning customer history and loyalty among others.

Best Fit For

Small, medium and large eCommerce enterprises.

Direct Comparison With Ecwid

  • Neto is available to e-commerce stores of all sizes. Ecwid is only available for small and medium enterprises.
  • Both platforms have free and paid subscriptions.
  • Neto is more expensive than Ecwid. The monthly rate is $54 compared to $15 charged by Ecwid.
  • Neto offers returns management, unlike Ecwid.

Final Thoughts

You may have noticed that some of these alternatives come at a higher price than Ecwid. Only Shopify has a cheaper basic version. You should know that this is so because they have more to offer in terms of features and options. Furthermore, most of these alternatives are available for large enterprises.

As you consider the price, also take a look at which platforms have free versions and free trials to help you save on cost.  A free trial will help you experience premium features of a platform before making the choice to pay. One of the reasons I would consider an Ecwid alternative is because of better CRM; for example, having the option to offer returns and refunds management which is yet to be included in Ecwid.

You can also consider customer support as a factor in choosing an alternative to Ecwid. At the end of the day choosing the best Ecwid alternative highly depends on the needs of your business and the amount of money you are wiling to comfortably spend. With this in mind, it becomes easy to choose a platform that best suits you.

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