9 Best Instagram Analytics Tools For Your Account

Written by Franklin Hatchett

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Our goal at EcomElites is to help readers get the information they need, we partner with companies to help bring you that information. If a purchase or signup is made through our partners, we receive compensation for the referral. Learn More

Instagram remains as one of the most powerful social media platforms for influencers and dropshippers. While it does have its built-in analytics, it still makes sense to use apps. You see, social media platforms are not entirely prepared for business people—they were made for users who generate content. 

You can only use Instagram Analytics if you have a business account. You can access this with the data chart icon located at the top right of your Instagram page.

As a business person, you need data to guide you with your decisions. If you want to squeeze more juice out of Instagram as far as analytics is concerned, choose from the 9 best Instagram analytics tools for 2020 that we are going to recommend.

1. Pixlee

Pixlee is a free app that allows you to collect information from your customers. Then, the app will share it with your community. It also has an anti-spam feature to prevent spammers from using your Instagram page as a place where they drop their own marketing campaigns. 

Pixlee is a tool that shows you use user-generated content. Apart from that, you can get a report that shows you important metrics. 

Here are some examples:

  • Page loads
  • Conversion
  • Add to cart

You can track your brand’s performance by region, category, content, by product, and a whole lot more.

2. Iconosquare

This app has three main purposes. These are analytics, publishing, and monitoring. For the analytics part, you can see important data such as impressions, reach, average reach per post, and average reach rate by post.

It also has a separate report for Instagram Stories. This feature is a graph that shows you which time of the day is the best time to post your content. For all of your posts, it counts how many people are engaged, what time the post was made, and more. 

If you know what time people are most engaged, you can post more often at that period and get more value compared to posting on days and time when no one is seen in your stories.

3. Keyhole

With keyhole, you can track how your hashtags are performing. You can view analytics from your Instagram in real-time, and you can see which of your campaigns are not working, and which ones are delivering.

Its main features are:

  • Instagram analytics
  • Hashtag tracking
  • Historical data
  • Social mentions

With Instagram analytics, you can prove if your campaign is yielding a positive return on your investment. It can even help you compare the performance of your influencers so you can decide who among them are performing.

4. Hootsuite

Hootsuite is a multi-platform application that works on major social media channels. If you use this on Instagram, you can post and publish directly on the Instagram platform through this application—plus on other social media channels. 

With this tool, you can monitor the hashtags from your industry, and also get a report about how your posts are performing.

Here are some of the data points you can collect:

  • Likes
  • Followers
  • Engagement

The app can also help you curate content from others and share them through your platform. Hootsuite is best for entrepreneurs who need to know if their posts are generating a buzz. 

5. Sprout Social

Sprout Social is one of the biggest companies in the social media marketing industry. The tool can be integrated with Instagram, and from there, you can schedule posts, manage comments, view the analytics of your page, and also monitor hashtags. 

With this application, you do not just get an account-wide overview of how your Instagram page is performing, but also a post-level reporting. 

You can also use the tool to monitor and show you reports from different Instagram profiles. With the report, you can start benchmarking your own performance, and then make adjustments to your campaigns.

6. Union Metrics

As the company name suggests, this is a tool that gives you access to a ton of data about your Instagram page. It is best used if your goal is to build an effective social media campaign or strategy. 

Here are some examples of the data you can view: 

  • Keyword listening
  • Campaign reporting
  • Competitive analysis
  • Audience research

This tool allows you to quickly adapt to the changing landscape of each social media channel. As such, you can easily view reports that show you how you can best maximize your Instagram campaigns and posts. 

7. Curalate

With Curalate, you can schedule posts and learn more about your followers. It has an analytics algorithm that will tell you more about your stories, posts, mentions about you, and the hashtags that you are following.

The report will show you the number of impressions you had, your average reach, and the completion rate of your scheduled posts. You can also spy on your competitors because it has the capability to curate content from other users.

8. Whatagraph

This tool focuses on analytics. It can show you ROI, your unique impressions, the ads that are working, and where your traffic is coming from. 

Here are some examples of the reports you will see in your dashboard:

  • Total sessions
  • Cost per click
  • Impressions
  • Click-through rate

You can also integrate this with your email auto-responder tool. You can view reports on your open rate and CTR.  

9. Squarelovin

The last in our list Squarelovin, a tool that allows you to make the most out of your Instagram account. With this tool, you can see how your posts are doing, how people are engaging, and what exactly is driving engagement.

The tool allows you to breakdown your report by month, years, day, and even by the hour. It also tells you which time of the day is the best to post your content to ensure maximum engagement. 


Data is an important aspect of every business. If you know your engagement rate, you know whether your efforts are paying off. Your Instagram stats will give you guidance on what actions to take. With the right tools, you can grow your following, improve your engagement, your click-through rate, and even your sales conversion results!

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