The digital landscape has changed significantly in the past decade. As a marketer you need to adapt to the changes else, you’ll have less to compete for in business. One of the areas that has experienced significant changes is content marketing. Marketing using video has the biggest outreach today with more than 500 million YouTube videos watched each day.
If your business is getting a lot of visitors but less conversions, it is time you use videos for content delivery. This is because video increases purchases by taking away the hesitation to buy among buyers. With the help of videos; businesses can easily communicate various aspects of their products to their customers. A great video can greatly boost brand confidence.
A great video captures a user’s attention quickly and delivers a lot of information in a very short time. By reading this article, you will learn about the 21 best video editing software programs you can use to make product videos. We have categorized the software into the best desktop, mobile, and Instagram video editing software.
Best Desktop Free Video Editing Software
Long content videos require more powerful software to achieve higher quality. You will need longer videos when you need content for larger platforms such as YouTube or your business website. Some of the video editors in this category either contain exceptional free versions or are entirely free. We use these video software platform to create product videos for you dropshipping business.
Lightworks video editor is available for Windows, Linux, and iOS. It is a powerful video editor that features both free and paid versions. Most users are content with the free version. However, you can also access the Pro version for a monthly fee of $25.
Lightworks has very useful features for both versions. Most users are content with the free version, but advanced users have a lot to benefit from the Pro version.
i. Free version
- Multicam support
- High precision video editing
- Supports a lot of video formats
- 720p export to YouTube
ii. Pro Version
- All basic version features
- Vimeo and YouTube 4K video support
Pros: A lot of advanced features.
Cons: 4K video support is only accessible in the Pro version.
Best for: Extensive desktop video editing.
LightWorks Reviews: What others are saying.
Blender software is available for Linux, Windows and iOS operating systems. The software started as a 3D animation suite. Blender is an open-source software integrated with a convenient video editor known as Video Sequence Editor (VSE).
VSE enables you to apply special effects to your videos such as Gaussian blur, wipe transformation, color grading, and fading. Blender is a free video editing software that can cover most of your video editing needs.
You will be able to engage in simple editing actions such as splicing and make cuts on your videos.
You will also be able to perform complex actions such as video masking. Thus both beginners and advanced users can benefit from using the software.
- Live Preview, Chroma vector scope, histogram displays, and luma waveform.
- Wave form visualization, audio mixing, scrubbing and syncing.
- 32 slots to add audio, images, videos, and effects.
- Adjustment layers, speed control, filters, keyframes, transitions.
Pros: It is attractive to advanced users due to many features and it's free.
Cons: Blender has a steep learning curve because of its many features. Limited resources to guide you on editing.
Best for: Advanced projects that involve modeling and 3D animation.
See what other are saying about Blender with these reviews.
Shotcut is also open-source software. The video editor is compatible with Linux, Windows and iOS operating systems. However, it was originally designed for the Linux OS. Shotcut supports a variety of video formats. It also has lots of tutorials to help you work your way around its features.
Shotcut is a quality video editor with great features such as auto-rotate, De-interlacing, and audio filters. Shotcut attracts most users as it supports 4K D resolution and features timeline editing. Most video editing software present the 4K HD resolution in the paid version.
In addition to this, you can edit the videos without necessarily importing them to the editor.
- Supports all the major file formats
- Video effects
- Audio features
- Codec independent
Pros: It supports 4k resolution and has timeline editing.
Cons: The interface may come out as bizarre to some users.
4. Machete Video Editor Lite
The Machete Video Editor Lite is a simple video editor with an intuitive and user-friendly interface. Beginners and advanced users alike can easily navigate and use its easy to use features. The software is available for Windows devices only.
Machete Video Editor Lite supports various video formats. However, the formats are limited to the type of version you choose to subscribe to. The free version can only edit WMV and AVI files. Furthermore, audio editing is not possible on the free version. The Paid Machete Video Editor Lite version costs $19.95.
You can edit audio on the paid version, and it supports extra video formats. The Machete Video editor also features a Windows Clipboard. The clipboard automatically saves your work as you progress. You will save time spent saving your work at intervals.
- Audio extraction
- Audio editing
- Multiple formats
- Video splitter
- Metadata extraction
- Video joiner
- Windows Clipboard.
Pros: It is simple to use and has many features that are easy to use.
Cons: Available for Windows only. The free version doesn’t have audio editing. Not many file formats are available as compared to other video editing software.
Best for: Video Splicing.
5. DaVinci Resolve
DaVinci Resolve is a professional yet highly intuitive video editor. It is available for iOS, Windows and Linux operating systems. The application is packed with Video editing features, professional audio production, and color correction.
DaVinci Resolve video editor also lets you incorporate 2D and 3D titles on your videos. It will deliver quality video outputs that can be used to achieve marketing goals. It best suits users looking to make use of advanced features.
You have access to a free trial, a free version, and a paid version. The paid version costs $299.
- Multicam editing
- Advanced trimming
- Audio mastering
- Color correction
- 3D tools
- High-performance playback
- 4K support
- Professional editing tools.
Pros: Ideal for professional editors. Extraordinary color correction features.
Cons: You have to pay for some advanced tutorials. Its many features may be overwhelming to new users.
Best For: Advanced projects with color correction needs. YouTube, Movie Theatre, Vimeo, and Quick Time movies.
6. VSDC Free Video Editor
VSDC Free Video Editor is only compatible with Windows operating system. It has both free and paid versions. The free version has some very useful features such as audio editing and color correction. You pay $19.99 for the pro version. Should you choose to forgo updates on the software, you will be charged on technical support.
VSDC technical support has two payment schemes. A monthly fee of $9.99 or an annual fee of $14.99. VSDC supports popular video formats.
i. Free Version
- Audio editing
- Color correction
- Cut and merge videos
ii. Paid Version
- All free version features
- Image stabilization
- Visual waveform
- Voice over support
Pros: Shotcut has many powerful features. Easy to learn to use.
Cons: Only Windows version is available. You have to pay for technical support if you fail to update to the latest version.
7. HitFilm Express
HitFilm Express is a professional video editor available for Windows and iOS. You will be able to perform basic editing tasks such as audio editing, trimming, and splicing. You will also have access to many other features that make it feel more like a professional platform.
You should consider this software if you want an all-round editor. You will be able to add visual effects on top of video editing. You have access to tutorials that enable you to recreate effects and footages inspired by Hollywood movies. For example, you can use Sci-Fi themes such as Star Wars. These additions make HiFilm Express more engaging and interactive.
HitFilm Express has a free package that grants you access to more than 180 special effects. Depending on your editing needs, you can purchase various add-ons for a minimum of $10 and a maximum of $ 50. Some of the add-on packages include; Boris Effect, Sci-Fi adventure pack, Mocha HitFilm, Colorist pack, Repair pack, Destruction pack, etc.
- Grading tools
- Lighting effects
- Muzzle Flash Effects
- Blaster Impacts
- Iconic Titles
- Change Backdrop
- Import and Edit Complex 3d models
- Advanced Screen simulation and tracking.
- In-built YouTube uploader
Pros: A free professional video editor Professional, affordable packages and Animated 3D models.
Cons: You may take a while to learn how the interface works.
Best For: YouTube Vlogs. Creating short films at home.
Avidemux video editor is compatible with iOS, Linux and Windows. It is simple to use and absolutely free. It is fit for use by both beginners and professionals. With Avidemux, you can perform tasks like cutting, filtering, and encoding.
Avidemux is compatible with numerous video formats, for example, BMP, GIF, JPEG, PNG, SVG, MP4, AVI, MPEG, etc. the video editor’s tools make it possible to color-fill, crop and resize videos. It also automates some of the editing processes to help you edit short videos quickly.
- Audio filters
- Compress videos to smaller sizes
- Video filters
- Save small parts
- Common video formats
- Custom scripts
- Copy video portions
Pros: Simple to use and it's free. Available for various operating systems (iOS, Linux and Windows). Supports multiple file formats such as BMP, GIF, JPEG, PNG, and SVG.
Cons: Lacks advanced video editing features such as digital sculpting and shape animations.
Best for: Basic video editing for beginners.
Openshot is another open-source video editor that is compatible with Linux, iOS and Windows. Openshot allows you to open the files on either of these platforms, meaning that you can start a project on widows and finish it on iOS or Linux. It features a drag and drop interface that makes it easy to use.
The Video Editor can create and read multiple formats of image and videos. The platform has a balance between simple interface and advanced features. You can make more than 400 transitions in between clips to help you access real-time previews.
Openshot provides the ability to integrate unlimited layers. This means you can add multiple, background audio, background videos, and watermarks.
- Advanced Timeline which includes panning, zooming, scrolling, snapping, and drag & drop.
- Watermarks, image overlays, and compositing
- Clip trimming, scaling, resizing, rotation snapping, and real-time previews as you cut video transitions.
- Unlimited layers/tracks
- Title Creation, title templates, subtitles, 3D animated effects, and titles.
- Clip speed changes and time mapping
Pros Unlimited layers and Open-source video editor.
Cons: You don’t have access to many tutorials.
Best for: users who are just getting started on video editing.
iMovie is an iOS system software for video editing. You can use it to learn fundamental video editing basics. iMovie has a drag and drop feature with many themes and templates to choose from. You will be able to create trailers and even add credits to your videos.
Your videos will possess 4K resolution. You may play your movies on any Apple device, share them on platforms such as AirDrop, iCloud, social media and even play them on screens. As a beginner, you can learn basic video editing using the iMovie app.
As you advance and seek to access more features, you can go through this list to pick a video editor that suits advanced editing needs.
- Video Trimming
- Split screen
- Audio editing
- HD and 4k resolution
- Pre-made transitions.
- Music and photo import
- Clip browser
- Rotate and crop videos
- Prebuilt backdrop and themes
- Access multiple projects simultaneously
- Video color settings
Pros: It is simple to learn and it's free. Easy sharing and custom elements.
Cons: Import times are slow.
Best for: Mac users learning the basics of video editing.
11. Freemake Video Converter
Freemake is a Windows-based free video converter. You will be able to convert and modify videos, embed your videos on websites burn DVD and Blu-ray and extract audio. The video editor is fast and simple, and your converted videos can be compatible with various devices and gadgets such as mobiles.
Freemake Video Converter supports over 500 video formats and image and audio formats. You can export videos to formats compatible with iOS.
- Convert HD and 4K resolutions
- Upload to YouTube
- Embed videos to websites
- Convert more than 500 formats
- Rotate, join and cut clips
- Burn and rip Blu-ray and DVD.
Pros: Excellent to begin and learn video editing and converting.
Cons: Some features will be locked for up to 3 days after you install.
Best for: converting videos to multiple formats.
VideoPad is a beginner video editing software for Windows users only. It is user-friendly, simple to use, and user-friendly. You can use it for both home and commercial videos. VideoPad has publishing and social sharing features. You can publish videos on social platforms such as Facebook and YouTube.
You can use visual effects and transitions to enhance your videos. You have access to audio editing tools, and you will be able to create narrations, add sound effects and more. You can also optimize your videos as you can adjust the video speed, fine-tune colors and add images to the sequences.
- 3D video editing
- Audio tools
- Plugin support
- Add photos to sequences
- Video optimization
- Import music and audio
- Record narrations
- Visual effects and transitions
- Video sharing
- Reduce Camera Shakes
Pros: Share and publish videos. Multiple resolutions including HD, 2K, and 4K. Access to Audio tools.
Cons: Advanced users will find it limiting and simple.
Best for: Video editing Beginners.
Best Smartphone Free Video Editing Software
Are you looking to capture, edit, and share videos with your smartphone? the following are the best video editing software for mobile
Splice is only available for iOS mobile devices which include the iPad and iPhone. Thus, you can download it from the iTunes App Store for free. The app was created by GoPro delivers. It has a simple interface you can quickly learn, and you will find it simple to use.
You will be able to develop high-quality videos using images, imported videos, and videos you capture with your device. In-app purchases had previously locked sound effects and soundtracks, but they are now accessible for free. You can add effects, background images, and music, voice-over, and borders.
You will be able to share these videos on various platforms once you are done creating and editing.
- Voice over
- Background images and music
- Sound effects
Pros: It has a simple interface. Can make quick and quality videos.
Cons: You can only access it with an iOS device.
Best for: Quick editing under a short period of time.
Quik is yet another product from the GoPro developers. It is available for both Android and iOS devices. It is similar to Splice, but Quik has automation and is available for android. You have a choice of auto-editing or manual editing. Auto edit and trim let you fast track your editing process.
Using the Auto edit features you can easily create transitions and trim videos. It features QuikStory which pinpoints great moments on your video and suggests them for sharing. The manual edit gives you more control over the outcome of your videos.
You can input filters in your videos and integrate soundtracks on Quik to create more personalized videos.
- Supports numerous audio and video formats such as MP3, MP4, AAC, M4A, WAV, MOV, H264, and FLV.
- Soundtrack integration
- Theme templates
- Video speed adjusting
Pros: Auto editing features. Supports numerous audio and video formats. Available for both Android and iOS
Cons: Editing control is limited.
Best for: Quick video edits and sharing.
15. Adobe Premiere Clip
Adobe Premiere Clip is one of the most popular apps for video editing. It is compatible with both android and iOS devices. You can use it as a standalone app or link it to Premier Pro, which is another product of Adobe. You can carry out transitions, add music, and edit the color.
Adobe Premiere has two modes; Automatic and Freeform. Freeform lets you retain your editing power while Automatic mode trims and picks transitions for your videos. You can sync the app with other Adobe products like Capture CC and Lightroom to access more photos and clips.
- Syncs with Capture CC and Lightroom
- Visual polish
- Music Sync
- Device auto-sync
- Share to Premier Pro
Pros: Access to Adobe Creative Cloud support. Easy to use.
Cons: Some essential functions such as video rotation are absent.
Best for: Mobile video editing on a basic level.
I like to call Horizon the ‘horizontal app‘. The Horizon captures all your videos in a horizontal layout despite your phone tilt or angle. It is compatible with both android and iOS devices. The app was made to help you take clip shots quickly to avoid missing a moment. It supports VGA, Full HD, and HD resolutions.
- Take photos as you record
- Launch Horizon through other apps such as camera
- Low, Medium and High-quality options influenced by storage
- Video leveling
Pros: Easy to use. Great horizontal content
Cons: You encounter necessary in-app purchases. iOS version more advanced than android version
Best for: Capturing horizontal films.
Best Instagram Free Video Editing Software
Instagram is the most popular image and video content platform. As an eCommerce marketer, you have the chance to reach more people to generate more leads and boost your sales. Videos from the mobile editing apps mentioned above are also compatible with Instagram.
This app is compatible with both android and iOS. It is a product of Instagram. You can take multiple photos and use Boomerang to create mini videos. You get to develop engaging content and post it on Instagram directly from the app.
- Quick start-up, no registration required.
- Stitch up to 10 photos together for a mini clip
- Share your videos on Facebook and Instagram
Pros: Simple to capture and share videos: No registration required.
Cons: The app has a single dominant feature
Best for: Creating engaging content out of photos.
Magisto is an AI editor that has won multiple awards such as Google Play Editor’s Choice, Consumer Reports’ 2017 #1 Video Editing App and Gartner ‘Cool Vendor 2018. You simply add your videos, photos, and music. Magisto will automatically create an impressive video out of the uploaded content.
It features smart editing whereby you choose a story you want to narrate and a style. For example, you can purpose your story and style around marketing, weddings, and birthday.
- Different movie kinds, e.g., Event, and How to movies.
- HD quality
- Text and Logo addition
- Commercial music library
- Free hosting
- Free use of Vimeo PRO
Pros: Impressive results. You choose what to narrate and the subject of your video.
Cons: You give up editing control
Best for: Easy and Quick professional edits
Hyperlapse is another product of Instagram. It is available for use by iOS devices. It is a competent tool to create time-lapse videos. It features stabilization technology thus there is no need for tripods. You get to create engaging videos by as you condense lengthy videos into short videos. You can accelerate the time-lapse 12x.
As an eCommerce entrepreneur can easily showcase the procedure to make a certain product.
- Video stabilization
- Video acceleration to create lapse
- Share on Instagram
Pros: You eliminate the need for tripods due to the use of stabilization technology.
Cons: You will need to attempt a few times to achieve the results you desire. It is available for iOS devices only.
Best for: creating a superb time-laps video.
20. Anchor Video maker
Anchor video maker is available for both android and iOS devices. You get to create videos out of audio transcriptions. The app comes up with creative videos from your soundbites that you can post on Instagram.
You can customize aspects of your video, such as color.
You can also trim the videos before you share them. You can convert that explanation about a product or service into a viral video.
- Customize your video
- Trim your video
- Transcribe audio to videos
Pros: You can share audio files. Customize your video and transcribe audio files.
Cons: You will need to proofread automatic transcriptions
Best for: Converting audio files into shareable content.
21. Apple Clips
Apple Clips is an iOS product and compatible with devices using the system software. You can edit your Instagram timeline and combine clips. You can also edit your background and integrate a comic theme in your videos.
The app automatically adds live titles for your clips. The titles sync with your voice. You can edit the titles later.
- Add a comic theme
- Edit your video background
- Edit your Instagram timeline
- Combine clips
- Live Titles
- Edit titles
Pros: Simple to use and access to live titles.
Cons: It is available only to devices that are integrated with iOS.
Best for: iOS users sourcing for swift and interactive software compatible with Instagram
Video is not only important; it is an essential part of marketing in today’s age. As you focus on quality videos, you should also make sure your content is highly informative and engaging. Your audience will be drawn to your brand with informative content. This way, you will be able to generate and convert more leads, and boost your ROI.
The fact that an average user spends 88% more time with video on a website is enough to encourage you to adopt videos as a marketing strategy. Videos can register higher ROI from an increase in conversions. As a business, you can integrate the videos on your business websites, YouTube, Facebook Ads, and Instagram stories.
With the programs above, you can create both Ads and product videos. As an eCommerce entrepreneur, you have various needs when it comes to creating video content. It would be best if you defined your needs to establish which software works best for you.
Video editing software made for desktops is designed to perform more tasks hence more powerful. Other software are compatible with mobile devices, and you will take a relatively short time to create a video using them due to the simplicity and automation features. You also need to market your content on social media platforms so go ahead and see which Instagram video editor works best for you.