17 Best Instagram Video Editor Apps (Easy To Use)

Written by Franklin Hatchett

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Our goal at EcomElites is to help readers get the information they need, we partner with companies to help bring you that information. If a purchase or signup is made through our partners, we receive compensation for the referral. Learn More

There was a time when Instagram was a place to upload photos only. Over time, this has changed, and now you can upload videos. We all know that videos do better than photos as far as engagement is concerned.

With more than 1 billion active users, you surely are missing out on the marketing opportunity if you do not upload videos on Instagram.

But what if your videos are not of “professional quality”? Well, we have a solution to that. There are many video editor apps that you can use to make your videos look better. You can even put text overlays to hide things in your video that you do not want people to see.

Today, we will look at 17 of the best Instagram video editor apps for 2020. By the end of this tutorial, you should be able to pick not just one but a few that work best for you.

1. Magisto

Magisto is not just a video editor for Instagram, but it also offers millions of videos and photos that you can use for your Instagram videos. Apart from the capability to create videos and launch them, the tool also provides an analytics platform, so you know how people are engaging with your posts.

Here are the features of the tool:

  • Video creator and editor – create from scratch or edit an existing video
  • Video content distribution – launch your video on different social media platforms
  • Soundtrack – choose a soundtrack from its massive library

The tool is not free. The price starts at $4.99 a month. You will get more features as you upgrade. The highest tier is the Business plan that costs $34.99 per month.

2. InShot

InShot allows you to trim your videos no matter where you want to do it. You can cut the middle part of a video and then replace it with another one.

Here are the features of the tool:

  • Filter effects
  • Create a video blog with music
  • Add stickers and text overlay

With InShot, you also have the option to adjust the speed of your video. This is great if you want the fast-forward or time-lapse effect. It also offers animated stickers, which means they work like GIF. The video editor is so powerful that you can even sync the appearance of the video in time with the audio part you want.

And the best part? The tool is free. You can download it from Google Play or iTunes and use all these features with no need to upgrade.

3. Adobe Premiere Rush

This is a professional video editing software that comes from the Adobe Premier tool. You need to buy it from Adobe to be able to use it. Particularly, you have to buy the Adobe Premier Pro.

The alternative if you want to use it on your phone for free is the Adobe Premiere Rush. However, you will have limited functions. These limitations, however, will not prevent you from creating great Instagram videos for your dropshipping business.

Here are the features of the Adobe Premiere Rush app:

  • Audio
  • Motion graphics
  • Sharing tools

Like all video editors, Adobe has a stock of images and songs or media clips that you can use. You can add text overlays and use video templates from Adobe Stock.

4. Blender

Blender is more than just a video editing software, it is also an animation tool. It is a software that you need to install in your PC. Blender is completely free as it is an open-source software.

Here are the features of blender:

  • Rendering, modelling, and sculpting
  • Animation
  • Standard video editing like cutting and splitting
  • Audio overlay

Blender is best used by professionals. It is a complete suite of animation and graphics tools; it is not a simple drag and drop video editing tool.

Blender is a truly free open-source software. There is no upgrade or upsell here. For every update, you just need to upgrade your version so you can keep up with the new functions.

5. Hyperlapse

Hyperlapse is the product of Instagram, and it is only available on iOS. What it does is that it allows you to take tracking shots, which you can show as an ultra-fast video.

There was a time when this type of technology or video editing was only possible via the Steadicam, a camera that is worth $15,000. It does not work on Android yet because it needs a specific gyroscope which Android phones do not have.

The product is not exactly a video editing software, but rather a tool that can help you take hyper-lapse types of videos. It is best used by artists who want to show fast-paced environments. The tool has limitations, so you need to transfer the video to another editing software to make changes.

6. WeVideo

This tool is a video editor for everyone. It is an online software where you have to log in to be able to use it. There are more than one million stock media that you can use, and all of these are licensed and royalty-free photos and videos.

You can also download the software on your Android or iOS device, but you will have less available functionalities.

Essentially, it is not just a video editor but also a library of pre-made videos. What you can do is to cut your own videos in the middle, add new ones from the library, and then put them all together. You can also use text and image overlays.

The app is not free. The price starts at $4.99 per month for individuals. The Business plan costs $29.99 per month.

7. PowerDirector

PowerDirector is the product of CyberLink, one of the premier media players in the world. It is free to download the app on your phone, but you can also download the premium software for free on a computer.

Here are the features of the product:

  • Object and text overlay – you can add arrows or any shape with text on your video
  • Motion graphics – you can edit and add animations; you can also animate your title
  • Square video – create videos that play on a square frame; no need for your viewers to tilt their phone on landscape mode

The free version has limited functions. If you want to get the best out of the video editor, you have to pay $4.99 per month.

8. Anchor

Anchor is not just an Instagram app for editing videos, but it is also an app where you can make a podcast. You can download it for free on Android and iOS.

The tool is a complete end-to-end podcasting app. You can even have subtitles for your video podcast, and then distribute your video podcast in multiple channels like YouTube and Instagram.

Here are the main features:

  • Unlimited free hosting
  • One-click distribution
  • Has a monetization platform
  • Has an episode builder
  • Packed with tools that allow you to create and edit

The app is completely free, and no upgrade is required from you. You can use all its features and even make money from it.

9. Animoto

Animoto is not just an editor but also a library of videos. You can choose from the clips and add them to your existing videos after personalizing them from the app.

Here are the features: 

  • Drag and drop interface
  • Lots of templates to choose from
  • More than four million stock assets

The tool is free to download. The free version should be enough to allow you to do simple edits and release a video. But if you are looking for more juice, you have to upgrade and pay at least $33 per month. The other plan is worth $49 per month.

With the paid version, the Animoto branding will be taken off your videos. You will also be able to add your logo or watermarks, plus you will have access to more than 3,000 licensed audio tracks.

10. FlipaClip

FlipaClip is not just a video editor but also an animator. With this tool, you can draw your own cartoons and then make them move. You can also use existing clips that you can combine with your own videos.

Here are the main features of the tool:

  • Create a frame by frame animation
  • Draw and animate
  • Upload your audio file
  • Create grids and overlays
  • Save the video in the format you want—PNG, MP4, or even GIF
  • Directly post your videos to YouTube

FlipaClip is a free tool, and it works best for beginners. Pretty much, the tool is easy to understand, and it is not as complex as the other video editing software that you have to download on your PC. This tool is only available on both Android and iOS.

11. Giphy Cam

This app is primarily great if you want GIF videos added to yours. It is best used for reaction videos and if you want to add animated stickers.

Basically, you choose GIFs that are already in the library of the app, or you take videos of your own and turn them into a GIF. As a GIF video, it will just keep refreshing on a loop.

GIPHY Cam is great for Instagrammers who like to create memes or humorous videos. The app in itself is not a video editor that can do complex jobs.

12. Kinemaster

Kinemaster is a downloadable app on both Android and iOS. The free version is great for a simple video editor, but you need to upgrade to the paid version if you want to get more juice out of it.

One great thing about the app is the user interface. It has a neat selection of actions to the left, but once you tap on any part of your video or audio, the action tools also change. Unlike other video editing software, it does not confuse the user with so many buttons to press.

To make the most of the app, you must have an advanced phone—powerful enough to run several layers of videos. Otherwise, your phone may lag.

13. Lapse It

Just like Hyperlapse, the main function of Lapse It is to create videos that are “fast-forwarded”. A video editor like this is great for creators who want to post their artwork on Instagram. For example, woodworking projects that were recorded from start to finish.

Here are the features of the app:

  • Free native version for Android and iOS
  • Can render high-resolution videos up to 1080p (pro version only)
  • You can record videos with up to one second of interval; this is time-lapsed already
  • No maximum video length
  • Direct upload to different platforms

Lapse It is not exactly a video editing tool where you can create GIFs or put overlays. You use this app to take time-lapse videos of your projects, and then you add more details to it on another video editor.

14. VideoShow

If you want fun videos for your Instagram app, then you may want to check this out. With this tool, you can apply filters to your videos and make them look better. It is up to you if you want it to be light or if you want a warmer effect.

You can also add subtitles to your video, or completely remove the audio and replace it with a new one. All you have to do is to select the right action buttons to make it happen. You can make all these changes inside the editor in the same way you do it on computer software. VideoShow is free, and it is available on Android and iOS only.

15. BeeCut

With BeeCut, you can trim your videos, combine it with others, and also change the audio for a fantastic output. It works like a high-end video editing software tool that you use on a PC, but this one is for your phone.

Here is a list of the features: 

  • Add custom intros
  • Add overlays and subtitles to your videos
  • Hundreds of fonts

With BeeCut, you can easily fine-tune your videos to make them look professional. You can also slow down the video or speed them up, or use filters to get the effect that you are looking for.

BeeCut is not a free tool. You can download it and consume the free trial version, and then you have to buy it. The price is between $59.95 and $209.9.

16. PicPlayPost

As the name suggests, you can take photos, convert them to videos, and then post them on your favorite social media app. This tool is only available on iOS.

What you can do with this tool is to take different photos and then make a slide. Pretty much, it is a collage maker. You can create videos up to 30 minutes in length, and make it either 1080p or 4K.

You can also split the screen if the video you want to show is like a close-up look of another photo. With this tool, you can also customize your lock screen with the videos you made.

17. VivaVideo

Downloadable on both Android and iOS, this tool allows you to trim, collage, and even reverse videos. You can make professional videos because you can also control the speed of the frame rate as you edit the videos.

Here are the features of the app:

  • Add text overlay
  • Use different audio and create a sound transition effect
  • Use themes and templates
  • Use stickers

The app is free on both operating systems, and you can also view tutorials about how to use the product on the company’s website.


As you can see, there is no reason not to upload videos on your Instagram page. There are so many tools out there that you can choose from. Use the ones that will serve your purpose and do not forget to follow other businesses in your niche. Get some ideas from their videos and launch your own.

With the right tools, you can even create videos while on the go. There are moments when a lightbulb shines in your head for ideas, so do them right away before you forget them—these tools will help you put your ideas into action.

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