According to Pew Research, 82% of American adults read online reviews. To put that into perspective, 82 out of every 100 potential customers on your Shopify website read product reviews.
Therefore, it is just as important that you give your customers an avenue to express their sentiments about their purchases from you.
Reviews are important snippets that build credibility after you build a Shopify store. People are social animals, and we value the opinions of others.
The truth is that many people are afraid to take risks, and would rather listen to the experience of others before making a purchase.
If you do not have review apps in your store, you are missing out on the most powerful marketing tool there is… word of mouth.
Here, we will take a look at the different apps you can integrate into your Shopify store. After reading this, you should be able to decide what one is the best Shopify review app for you.
1. Product Reviews
Product Reviews is a free Shopify app developed by Shopify itself. Its most attractive selling proposition is that it automatically integrates its color scheme with your Shopify theme, as opposed with other apps where you have to change the colors manually.
Here are some of the things you can do with it.
- Customers rate your product between one and five stars.
- You can view the customer’s email address so you can respond to them. Show their appreciation for leaving positive feedback, and try to repair the business relationship if they are unhappy with your product.
- You can also leave a response on a customer’s feedback, which is viewable by the public.
- The reviews are calculated to show an average rating for each product.
Here are some key features that add value to you as a business person.
- Fully customizable: you can change the layout and the color scheme if you are not happy with the default setting.
- Perform bulk actions so you can hide and manage the reviews you do not want to show.
- Import in CSV file: this allows you to create data analysis on a spreadsheet, most especially so if you are trying to find out the root causes of customer dissatisfaction.
Most importantly, the app is automatically SEO-integrated. Google will index these results and use it in its search engine in relation to your product and what the customers are searching for.
2. Rivyo Product Review
Thimatic is a company that develops apps for the Shopify platform. Currently, it only has two products, one of which is Rivyo.
If you haven’t noticed it yet, the name is a deliberately misspelled version of “review”.
Rivyo is a multi-purpose tool. Not only does it allow you to set up a review channel for your customers, but it also allows you to import reviews from AliExpress.
It has free and paid versions, but you will not be getting the full functionality of the app if you only use the free version.
Here are the things you can do with the free Shopify review app.
- Customers can post images alongside their text reviews.
- It has built-in Q&A functionality that allows a consumer to ask you a question, even before they make a purchase.
- Real-time dashboard reporting; provides a daily view of how many reviews were uploaded for the day.
If you subscribe to the Advance Plan, be ready to shell out $5.99 per month. With this money, you will get the following features.
- Import reviews from AliExpress. This is useful if you are sourcing products from AliExpress. You can mimic product reviews in AlieExpress to your site, and make it look as if the purchases were made from your store, even if the reviews are for purchases made by customers of AliExpress.
- SEO Search Widget: if your product appears on Google search, the search engine will also display the star rating of that product, which will boost consumer confidence, and increase the likelihood of a user clicking your product link.
- Automated mail responses after a transaction is completed. This allows you to build a relationship right after a purchase is made.
There are other features that will be of benefit to you such as customization, testimonial layout, color and palette changes, and more.
3. Yotpo: Reviews, Photos, Q&A
Yotpo is a cross-functional Shopify customer review app that has both free and paid versions. You can integrate it with Facebook, Instagram, and other apps like email responders and helpdesk apps.
The key differentiator of Yotpo against other apps is that you can do a social push of the reviews in social media like Facebook and Twitter.
In the free version, you can collect not just reviews but as well as photos. Like Rivyo, your customers can also ask questions prior to making a purchase.
Here is a summary of what you can do.
- Push the reviews in Google search where search results will also show the star rating of the product.
- Share the reviews via social media channels; you can do this if your Facebook page is integrated into your Shopify store.
- Has built-in analytics that lets you dissect reviews and take a holistic look at what you are doing right and what you are doing wrong.
The Growth Plan costs $29 per month. But apart from getting everything that is in the free version, you will also get a load of other services such as:
- Review Carousel: a functionality that allows customers to view one review at a time by swiping the comments from left to right or vice versa.
- Coupons: it allows you to create discounts for your customers.
- Email Upsells: use automated emails to respond to customer purchases, or make offers and send a mass email to selected customers only.
If these are not enough, you can contact Yotpo, and the experts will create a customized marketing solution for you.
Stamped.IO is one of the review apps that do not only let you collect reviews but also offers the convenience of email product reviews.
An in-mail review is like an email survey that the customer responds to via email.
This is a great tool for those who have made a purchase and forgot to leave feedback.
This Shopify customer review app also comes with a free and a paid version. The paid ones come in Basic and Premium plans. For the free one, you get:
- A maximum of 50 reviews, which includes the ability to share the reviews in social sites.
- Customer empowerment to comment on reviews.
- Facebook review tab
The Basic plan, which costs $15 per month, allows you to get as much as 200 different reviews per month. Apart from the benefits of the free version
You will also get the ability to.
- Create coupons for your customers
- Activate a review page that customers can fill out upon check out
- Customize email campaigns
Should you decide to get the Premium plan at $29 per month, you can.
- Allow customers to upload photos
- Upsell your products through social push
- Create customer forms to make the review work like a survey
$15 or $29 per month is not a paltry amount. You should only get the paid versions if you are heavily driving online marketing. If you are just starting out, the free version will do just fine.
Enorm is not a free app, but it does have a 7-day free version. It comes in four plans like the other review apps, and the cheapest is $2.99 a month.
Its key focus is photo reviews, and the app will allow customers to upload multiple pictures of their purchases.
The Basic plan, which cost $2.99, lets you enjoy the following.
- Reviews up to a maximum of 100 products.
- Has a maximum capacity of 1,000 unique reviews.
- Four different layouts
- One image per review
The Pro Plan for this Shopify customer review app will cost you $7.99 per month.
Apart from getting everything in the Basic plan, you will also receive reviews for up to 300 products on your site and a whopping 3,000 reviews. It is in this plan where you can download the data into a spreadsheet to help you analyze customer feedback.
For $11.99 per month, you can subscribe to the Premium plan.
This works great if you have 600 products in your store.
You can create a manual request for review via email, and you can send up to 150 emails in a month. The plan also allows you to send bulk emails, so you do not have to request form customers one by one.
The last plan is called the Enterprise. In it, you will pay $16.99 a month, and this is best used in stores that have unlimited product count.
There is no difference between this and the Premium plan, except that you can receive reviews for more than 600 products.
6. LOOX Photo Reviews
LOOX, like Enorm, has a specific focus on photo reviews. It lets customers upload a picture of their purchase, which is much more credible than the photos used on your site.
If your product is as good as your pictures, then you do not have to worry that one of your customers will create an expectation versus reality” meme about your products.
The app is not free, but you can try it free for 14 days. Given that time frame, you should only use it if you have the time to integrate and test it.
Otherwise, you will get charged even if you have not fully set it u according to your desired look.
The app has four plans. All fees are charged monthly. The only key differentiator is the number of email review request that you can blast out per month.
- Basic: $9.99 / 100 emails
- Advanced: $24.99 / 500 emails
- Pro: $49.99 / 1,500 emails
- Enterprise: $99.99 / 10,000 emails
So, what do you get for paying? Here are the features.
- Easy integration: multiple languages available
- You can import product reviews and photos from any supplier
- You can create a discount for customers who leave reviews; add more incentives if they leave a photo
- Ability to customize your email campaigns, and change the review questions
- Publish and unpublish specific reviews at your discretion
- Reply to reviews plus social shares
- Review carousel
This app is best used by people who are actively engaging their customers through email solicitation.
This product is not a good choice if you are passively waiting for customer reviews, or if you are not yet at that stage where you are making a lot of sales.
EggViews is not a free Shopify review app. It comes at a price of $9 a month, but it is worth the price because it is integrated with a Q&A functionality.
The value proposition of this tech product is that it has an automated review request after a specific number of days that the product was sold to your customer.
As the store owner or admin, it is up to you to set the number of days to trigger the request.
The default format is to send an in-mail, and this makes it easier for consumers to leave reviews because they do not have to go back to your website to navigate to their purchase page.
The only thing that a customer has to do is to reply to the email, and that reply will reflect on your website as a product review.
Here is a summary of the features:
- Photo reviews
- Verified buyer badges: a motivation for buyers to buy again
- Coupons: target specific customers and give them discounts
EggViews is best for those who are looking for easy analytics, as it provides a dashboard that slices and dices review stats.
Judge.me comes in a free version and one that is paid. The paid one costs $15 per month, but it adds a ton of features to the free app.
In the free version, you will get the following:
- Installation support: if you are a tech dummy, or if you are having issues with integration, someone from the developer’s team will help you.
- Unlimited reviews: there are no monthly limits to the number of reviews you can receive.
- Review carousel: a widget where customers can browse reviews for the same product; works best in mobile for easy viewing.
- In-mail review: you can send email requests for reviews; customers just have to reply to the mail.
- Review import: you can import product reviews from your supplier; also works with AliExpress.
So, what do you get for $15 a month?
If you pay, you will enjoy the benefits of running photo reviews, automated reminders for your customers, Facebook push, coupons, and Q&A.
If your goal is to push your product reviews on social media, KudoBuzz is a great app that you can use.
You can integrate it seamlessly and push your reviews to a myriad of social media channels like Facebook, Twitter, Instagram, and Yelp.
Kudobuzz comes in three plans, the most expensive of which is $40 per month, followed by $20 per month.
If you take the free app, you will only enjoy limited social media reviews and channels, plus the after-purchase review request.
If you are looking for more, you need to get the paid versions. If you do, you will get:
- Unlimited social media channels
Before making a decision, ask yourself carefully what aspect of the review you want to drive.
As the store admin or owner, you must first have a vision about how you want to take your store to the next level. Otherwise, you might be paying for a monthly subscription for a service that you will never use.
If you are just starting out in your drop shipping journey, the best Shopify review app is the one form Shopify. If it is not enough, then opt for one that is free.
You should only start paying for a service if your store is already earning and if part of your overall marketing plan is to use customer reviews to drive sales and traffic.