Setting up a Shopify dropshipping store is the easy part.
Converting visitors into customers is where you need to spend more of your time.
While tactics like discounted pricing may be able to convince some of your visitors to make a purchase, they’re unlikely to help you develop long-term relationships that often result in repeat business.
That’s where email marketing, a tactic you can execute through email apps for Shopify, can be a blessing in disguise.
Email marketing is the practice of using email to promote goods and services. But for a dropshipping store owner, it’s much more than that.
You can leverage emails to develop bonds with existing customers, as well as reach out to new ones.
A series of emails perform even better, especially when they’re sent to welcome new customers, remind visitors about the products left in their cart, or re-engage inactive prospects.
Fortunately for Shopify users, there are a number of apps that will allow you to set up email campaigns to welcome new customers, send order follow ups, re-engage subscribers, and more.
The best email apps for Shopify also include drag and drop functionality, custom styling, recommendation engine, and a plethora of high-performing email templates.
The Best Email Marketing Apps for Shopify
Based on my personal experience and the number of store owners who tried the various email apps and left a review, I’ve compiled a list of the five best email apps for Shopify to use while dropshipping in 2019.
One of the most reviewed email apps for Shopify, Omnisend boasts a range of features that cater to all your email marketing needs.
Its “campaign booster” capability automatically segments and re-sends your emails to people who didn’t engage with your first newsletter.
Of course, it doesn’t mean your message was irrelevant to the customer. It’s just that it didn’t land in their inbox at the right time. With campaign booster, you can send a repeated newsletter to remind people of your existence.
Want to take it a step further? Use Omnisend’s pre-built automation workflows to engage customers based on what stage of the customer journey they’re in.
For example, you can use the “Post-Purchase” workflow to send a series of emails to those who’ve already bought something from your store to drive repeat business.
Omnisend is free to use for up to 15,000 emails per month, which makes it ideal for store owners who’re just starting to promote their brand with email marketing.
Upselling to existing customers through additional product recommendations is a great way to increase sales, and this email app for Shopify allows you to do just that.
In contrast to the standard “thank you” message with gratitude for an order, you can use Upsell by Email to recommend products that may be of buyers interest.
You also get an option to schedule emails to go out over a specific period (in several months, weeks, days, etc.) based on when you want a customer to revisit your store.
For example, you can adjust your product recommendation campaign in such a way that the consumer who has placed an order will receive a series of emails with upsell offers (relevant items) through different periods, such as once every two weeks.
Moreover, you can adjust the sending of upsells with different offers so the buyer can get unique recommendations from you each time.
As a result, you’ll have a chance to drive sales each time you get in touch with your customers.
Upsell by Email is entirely free to use. There’s no limit to the number of emails you can send each month.
MailerLite takes just a few minutes to connect with your Shopify account.
Once it’s integrated, the app automatically syncs all your email subscribers and Shopify customers to its email marketing dashboard along with all the important customer data from analytics for ease of use.
MailerLite then uses the customer data to create segments so you can easily send targeted messages to specific groups of subscribers.
You also get the option to create landing pages and popups for your online store based on specific settings, for instance, popups for when a visitor is about to leave your store, or for when someone lands on your website.
This is a great technique to get people to stick around and explore more of your product pages.
MailerLite is free to use for up to 12,000 emails and 1,000 subscribers per month.
Cart abandonment is one of the biggest pains for a dropshipping merchant.
75.6% of carts were abandoned in Q1 2018 according to SaleCycle’s client data. But, the more intriguing stat here is that email marketing can bring up to 21% of customers back to the abandoned store.
Among the many email apps for Shopify that remind visitors of their abandoned carts, Abandoned Cart Recovery (formerly known as Beautiful Abandoned Cart Emails) stands out.
Abandoned Cart Recovery can help you create enticing email-based reminders to go out when someone abandons their cart.
The Shopify app allows you to customize most of your email’s elements, including logos, subject lines, body text and even images. Plus, you get the option to schedule emails to go out at ideal times.
Another great aspect of this app is the automatic insertion of images that showcase the abandoned items. This increases the visual appeal of your emails which is key to getting more abandoned cart recoveries.
Abandoned Cart Recovery costs $9 a month and allows you to send an unlimited number of abandoned cart emails.
If you find other email apps for Shopify unintuitive and complex, SmartrMail is quick and simple, with item information from your dropshipping store imported automatically.
The app enables you to set up personalized email automation that will help to boost your traffic and sales by encouraging people to revisit your website.
It also uses browsing behavior and historical data to identify which products they’ve looked at previously and includes those items in emails to increase the chances of successful check outs.
SmartrMail also reports real-time sales numbers, so you can easily analyze the impact and performance of your email campaigns, helping you to better monitor customer behavior and determine any changes you may have to make to improve your email engagement.
It takes just a few minutes to set up a template for your store, then the sales-boosting emails are ready to make your phone/laptop go Ka-Ching!
SmartrMail’s pricing starts at $29 a month and includes all the essentials you need to create a personalized email campaign.
Thanks to the availability of email apps for Shopify, it’s now relatively easy for both novice or experienced store owners to reap benefits from email marketing.
Depending on what you aim to achieve, the apps mentioned above will help you boost website traffic, increase sales and strengthen brand recognition among new and existing customers.
All of the apps mentioned will work with any free Shopify theme you have running on your store.