Only a few business establishments today operate without a Facebook page. Facebook changed how social media works. What started out as a website that aimed to connect old friends have become one of the most important tools for business advertising.
Whether you are operating a brick-and-mortar store or an online dropshipping business, a Facebook page is a must. We will explain why you should have a Facebook page, and then also show you how to create one.
A little history about Facebook
It was back in 2003 when the creator of Facebook, Mark Zuckerberg, launched what is called FaceMash. At that time, the site was not a social media site. It was a website that showed two photos of people from Harvard where Mark was a student, and then people could react and vote whose face looked more attractive.
Here are the things that happened after that:
- The mini-website got 450 visitors and 22,000 photo views in less than four hours.
- The school administration was not happy and had the site shut down.
- Mark though he would be expelled from school, and then later on met his wife at a party.
Later on, Mark had an idea about putting up a website called The Facebook. The idea came from the success of FaceMash. But in The Facebook, people can upload their photos. He worked with a friend named Eduardo Saverin, and they changed the name to a simple Facebook.
They launched the site in 2004, but the site was limited to Harvard students. In no time, the site expanded and started accepting members from the Boston area and other high-end universities.
Facebook grew really fast, and later on the founders received half a million dollars from Peter Thiel, the co-founder of PayPal.
As of 2017, Facebook already has 2 billion users worldwide. And this is just one reason why it makes business sense to create a Facebook page for your business.
Why do you need a Facebook page?
A Facebook page is a proof that your business is for real. Today, people judge other people and businesses according to how a business presents itself on social media. Apart from that, Facebook is a platform where you can easily reach your target market through targeted advertising.
Below are some of the reasons why you need a Facebook page:
If you create a website, you need to generate traffic, which is another problem that you need to face. With Facebook, there are already two billion people using the platform, and looking for an audience should not be a problem. Your business can be easily found, and you do not have to spend money right away to get known.
With a Facebook page, your fans and customers can share your posts, rate your products, leave positive reviews, comments, and so much more. As you increase the number of your positive feedback, your reputation will grow.
With Facebook, you can create your own advertising campaign. And with it, you can choose the kind of people you want to see your ad.
Here are the benefits of creating an advertisement on Facebook:
- You can choose the age or gender of your ad
- You can set the reach or specific places where your ad will be shown
- You can set your own budget per day, and stop the ad from running at any given time
Clearly, with two billion users and a very flexible advertising platform, a Facebook page is a much-needed part of your business. You do not even have to spend if you do not want to, as you can grow your fan base organically, which will be described in detail later.
How do you create a Facebook page?
There are only a few steps you need to take to create a Facebook page. The first thing you need to have is a personal Facebook account. You cannot create a business page unless you have one. The business page will be tied up to your personal account and you will be the admin of that page.
Also, make sure you create a Facebook business page on a computer, not on a mobile device. A laptop will do well. While you can build a Facebook page on a smartphone, it will be much easier to do it on a computer
Step 1: Build the Page
Once you are logged in to your personal page, just click on Create and then choose Page as shown on the screenshots below.
Step 2: Choose the Page
There are two types of pages you can create. The first one is a brand, the second one is a public figure. For a business, you must choose Business or Brand. If you are building a page for an actor, a doctor, or any person of influence, choose the other one.
Click on Get Started.
Step 3: Fill Out the Details
The third step is to type the name of your business page, then choose your category. Add your phone number and address if you want to, then click on Continue at the bottom.
Upload a profile picture, or skip this step and just do it later.
That is pretty much it. Once this third step is completed, all you need to do is to put a cover page, profile picture, and then post content.
Also, you must go to your settings to set-up your preferences, like turning comments on or off. This is also the area where you can change how the Facebook Messenger is going to work for your business, like setting up automatic questions and answers.
How do you build a following?
To build a following on Facebook, the first thing you need to do is to invite your friends and family members to like your page. If they do this, their friends on Facebook will see that they liked your page, and others may follow.
However, this approach is too basic. You need to do more than this. While the easy solution is to post advertisements, many business people miss the fact that people follow Facebook pages for only one reason: the page is offering value.
So, what does this mean? Providing value means you are solving a problem, or that you are providing something that others will typically have a hard time figuring out. While many people think that discounts and promotions work, this only works in the short term.
Here are some tips about providing value, which can help you improve your Facebook following:
Solve a problem
The first thing you have to do is to find a problem that most of your target customers have. Once you have identified this, you have to solve that problem and offer this solution.
Here are some examples:
- For restaurants – create and share recipes or tell the audience how to cook steak properly
- For athletic wear – share content about how to keep the body healthy, or how to keep athletic clothes smelling good or how to take care of them
- For beauty products – tell your audience how to apply make-up, or how to balance the application of make-up with the color of the clothes
As you can see, people will naturally share the useful information you post. With this approach, people will follow you because they know that they will receive updates from you if they do that. The updates and new contents are the things that they will look forward to, not your ads or your discounts.
When we talk about innovations, we usually think about technology. This does not have to happen all the time. What you need to do is to find new ways to make life easier.
While this may sound similar to solving a problem, what you really want to introduce here are new ways to approach problems that your customer base has not done before.
Here are some examples:
- For restaurants – hacks about how to extend the shelf life of fruits and vegetables; hacks about how to peel ginger and other things to make life easier.
- Fashion – how to turn old clothing into something trendy; how to fix zippers with a candle wax or other things normally found in the house.
As mentioned earlier, innovation and offering a solution to problems can sound similar. The main difference is if you offer solutions, you are not using innovations. For innovations, you are showing techniques that your audience may not have thought of before.
From here, you can slowly move your way up to learning about advertising and getting audience insights on Facebook.
How to organically promote your business
Growing your business organically is easier said than done. While Facebook is a social media site, it has gone through several programing changes. Particularly, the Facebook executives made some changes as to how the entire Facebook ecosystem works.
Today, you are lucky if 3% of your followers see your post. Facebook has to do this because it is a business. It forces business owners like you to advertise so you can increase your reach.
But there is still a way to grow and promote your business without spending a dime. Here are some tips to get you started:
- Invite all your friends and family to like your page.
- If there is anybody who liked your post, invite that person to like your page, too.
- If you have an email campaign list, send an email to these people about your Facebook page.
- Always share your Facebook address in any way you can, be it physical flyers or your website.
Growing your business on Facebook requires a lot of hard work. It also means that you need to be responsive enough to all inquiries, as your responsiveness affects how people feel about you as a business.
Do not just think of Facebook as a site where you can display your items for sale. It is a place that is made of a community of people. In short, your Facebook page is a representation of your business in the digital world.
Important warning why Facebook does not always work
Facebook is just one social media channel. Even if it has two billion users, not everybody in the world likes it. While it is important that you should have a Facebook page, you should also consider exploring other social medial channels.
Sometimes, the people behind Facebook can ban your page and shut it down entirely even if you are not violating a policy. Sometimes, you may have posted something that you thought was not offensive, and yet someone out there filed a report against you.
Not all reports on Facebook are reviewed by a human being. Many of these are done by robots. And because they are done by robots, they are always going to make errors.
If your Facebook page was shut down accidentally, it may take a while to get it reinstated.
Here are two more reasons why Facebook cannot be the best option for you:
- Facebook causes depression – be careful. Do not use Facebook as a yardstick of business growth or your effectiveness as a business leader. Just because you have few likes does not mean you are not doing great in your business.
- Facebook can drain money – you will be tempted to keep on advertising to reach more people. As mentioned earlier, only about 3% of your page followers will see the updates that you post.
This does not mean that you should stop using Facebook altogether. What’s important is that you need to find a balance between how you use it and how much money you spend on advertising.
Facebook is a powerful tool that you must use, especially so that makes it easier for you to reach out to people.
Facebook is a must for a business, especially for small and medium-sized businesses. You do not have the money to advertise on television, so the best place to start is social media. With Facebook being the largest social media site, there is no way you can go wrong with building a Facebook page.
With a Facebook page, you will be able to draw followers, show people what you have to sell, help them solve a problem, and grow your business organically.