Toys are one of those things that will never go out of style. There will always be a child who needs one, and there will always be parents who want to put a smile on their child’s face.
And because of this, you might as well as take advantage of this niche because there is always a consistent demand, even if it is not the Christmas season.
But during Christmas and other holidays, expect to have a massive volume of demand, so be ready for it.
But what toys should you sell?
Here, we will be taking a look at the most in-demand toys that you can sell in 2019. But before that, you have to think about some considerations shown below:
- Trends – there will always be a popular movie that people adore every year. Today, selling toys about Disney’s Cars will not make you a big profit because there is no demand. The same thing goes for Pinnochio unless a new movie is released about him.
- Materials Used – do not sell toys that are made of fragile materials like glass or cheap plastic. These toys can get broken while in transit, and parents will never be happy with it, let alone the child who opened the present.
- Appeal – even if the toys are for kids, the people who will buy it are the parents. What this means is that you should consider the price and the value of the toy. Is it educational? Is it fun? Remember, it is the parents who will make the decision, not the child.
Here are the top recommended toys that you can sell to make money from your online store.
Rocking Horses
This is a parent favourite. As soon as the baby walks, parents will want to put their child on a rocking horse. There are so many variations of this, so you can choose if you want to sell a horse, a giraffe, or other kinds of animals.
The best kind of rocking horses is those that are made of wood or pure rubber. These materials will not break during shipping. It would be nice if you can sell those that have fur, complete with harness and bridle, plus the saddle.
Those that have great design will be a good addition to the house, and parents will not hesitate to spend if the rocking horse will add beauty to the child’s bedroom.
Play-Doh and Similar Toys
Children love to squish things, but if you let them play with clay and dirt, they can catch diseases. The best thing that a parent can do is to buy a toy that allows the child to do this, but without the risk of the child getting sick.
Play-Doh is a brand name of a non-toxic clay made for children. However, there are other brands out there that you can sell.
Children love this toy because they get excited about shaping things with their own hands. They can also use molds when building.
Parents love this because they know their child is learning how to build, and that some aspects of the child’s imagination and intelligence are improving.
Puzzle
Puzzles come in many forms. The kind of puzzle that a parent must buy would depend on the child’s age. It is important that in your product description, you add a recommended age of the child who will play the puzzle.
Here are some of the types of puzzles you can buy:
- Jigsaw puzzles – these are images that are broken down into pieces. They must be arranged in the proper order to produce the photo. They come in cardboard, wood, and plastic or rubber materials.
- Wood blocks – these are blocks of wood that come in different shapes and sizes. The child’s task is to drop these blocks inside a container, but the block will only fit in specific holes that match the block’s shape. There are also versions of this made out of plastic.
- Paper puzzles – paper puzzles are mazes and crosswords. Some are connect-the-dots. These games and puzzles are great for children who can already talk and read. Parents love this kind of puzzles because it makes their children think and find a solution.
Remote Control Vehicles
Depending on the child’s age, a remote-controlled car is an enjoyable experience. Children love it because they can control it. Toddlers will not like it, and some may even get scared.
But older kids surely love these toys. Those who are at least eight years old can even fly drones or helicopters.
When selling toys like this, you must also consider selling parts. Kids can break some parts if they do not know how to land flying RC vehicles, or if they love smashing the cars on concrete walls.
It is also of equal importance that you warn the parents that these remote control cars contain small parts that can be a choking hazard.
There are so many varieties of this toy that you can sell. Some examples are:
- Cars
- Helicopters
- Drones
- Simple planes
- Unusual car designs with lights
- Spring-loaded RC cars that tumble or somersault
Pools and Inflatables
Children love to swim! And their parents share the excitement. However, this is a product that you cannot sell during the winter season.
If you will add this product to your list, sell it only when winter is about to end. Also, it is important that you sell a wide variety of these toys.
You must consider selling inflatable pools of different sizes because different homes can only fit so much in the backyard. Add some inflatable balls and those that children can ride on while in deep pools.
It would be great if you can add freebies, like a manual pump or an adhesive strip that can be used to cover small holes.
When selling inflatable pools, you should always add the dimensions. Do not attempt to make it look bigger than what it is because this is bad marketing.
There are many online sellers of pools who use Photoshop to add a child swimming in the product pool, but they make the children smaller so the pools will look bigger, to the extent that the picture shows a family of five fitting inside the pool, with a lot more space for others to join in.
Upon receipt of the pool, it cannot even fit one teenager. Customer experiences like this are bad, and you should expect that they will return the product to you for bad marketing. You will lose money if this happens all the time.
Drums and Musical Instruments
Children love music. There is something about musical toys that arouses their curiosity, and these toys are great for developing their musical talents.
You can sell those that only require a button to play a whole song, or you can sell toys where they need to produce the music themselves.
The kind of musical toys will depend on your target market. Babies would love musical boxes that sing while some lights are dancing, but those above four years of age would appreciate guitars and drum sets.
Learning Pads
Learning pads are not tablets. They are toys with pre-determined functions. One example of this is LeapFrog. It is a popular toy brand that sells learning pads.
In a learning pad, the child has to press a button, and the pad will respond. If he taps on letter A, the pad’s computer will say the letter A, how it is pronounced, and maybe even give an example of a word that starts with that letter.
Learning pads are great for children because they are educational. They do not work like tablets, and tablets can get very distracting because children can shift from one app to another, making their attention span shorter.
Indoor Slides
These are great for exercise and fun. With indoor slides, children will be forced to move and run. There are so many kinds of indoor slides that you can sell, and they come in different sizes, accessories, and materials.
If you sell inflatable slides, you need to make sure you are selling a high-quality brand that does not easily get punctured. Children will walk on it, jump on it, and it will be subjected to a lot of abuse.
An inflatable indoor slide that easily pops gives your customers a bad experience. If you can avoid selling this, then do it. Focus your attention on those that are made of wood or sturdy plastic.
You can expand your collection and sell those that can also be set-up outdoors. With these outdoor slides, you can sell many variations like those that come with a small house, or those that have mini-swing sets.
Pretend Sets
A pretend set is one that makes a child pretend like an adult. A great example is a kitchen set. Children always want to do what their parents are doing, like cooking. Pretend sets come in various forms, and you must tell the parents what the contents are.
Examples are:
- Doctor set
- Fireman set
- Carpenter set
- Kitchen set
It’ll be great if you can post a photo that shows the complete set. You should also take large photos of the small parts.
Board Games and Others
Board games are fun, and it is a great way to improve the parent-children relationship. Although the most popular game in the world is Monopoly, there are so many board games out there that you can sell.
Along with board games are those that share the same characteristics, which means it takes several players to play it.
An example of this is Uno and Jenga.
The great thing about board games is that children learn how to follow the rules, and let others take their turn. If they lose, they also learn how to accept defeat, and then think of a better strategy to win next time.
How To Sells Toys Online & Increase Conversions
Now that you know toy products that sell, it is time that you learn how to market them properly.
Here are some tips to help you increase your sales:
Use Colorful Images
Use a lot of images, and make sure they are all vibrant. Avoid pixelated and small pictures because these images prevent site visitors from viewing the toy’s beauty.
Also, take a close-up shot of the toys small parts. If it is a car, show the battery port and underside. Take photos of the toys from different angles. If you are selling kitchen sets, take a picture that shows all the components.
Write a Detailed Product Description
This is one of the things that will affect the decision of the buyer. The product description should include everything that a parent needs to know.
Make sure your product description answers the following questions:
- What age is the toy for?
- What parts are included?
- What materials are used?
- Is it non-toxic?
- Are there small parts that can become a choking hazard?
- Are batteries included?
- Does it have a warranty?
Design Your Website for Kids
A toy store must be vibrant. If you look at the biggest toy brands like the Toy Kingdom, Toys R Us, Hasbro, and Mattel, you will notice that they use so many colors, and all of them are bright.
You should do the same for your online store. It does not make sense to put up a website and color it black. Use child colors like pink, light blue, yellow, bright red, and others.
Sell on Different Toy Categories
Do not just focus on one kind of toy. As a toy store, you should be selling products for all ages and all occasions. You should also consider selling toys for both genders, but this is entirely up to you.
Generally speaking, you can categorize your toy stores in different classes, like remote controls, dolls, musical instruments, musical baby boxes, pool and beach toys, and others.
Summary
A toy store is easy to set-up, and there is always going to be a demand for toys. Find the ones mentioned here, and you will surely have a market.
Also, do not forget to apply the tips to improve your sales conversion rate. Always make sure you have a promotion so that parents can get a great deal for their money.
Also, you will be able to sell more if you make your entire business parent-friendly. Parents love their children, and what this means is that you should answer their needs like as of their children are yours.
Show that you care, and then recommend better products if the toy they want to buy is not a good choice for their child’s age.
Now you should know how to sell toys online!