Instagram is one of the best social media sites to promote your business. The thing is that it is already so full of ads and content from other companies. It is not unusual for you to post some pictures of your products, and then just realize that you are not getting the attention that you rightfully deserve.
So, how will you fix this problem? One way to do it is to join Instagram engagement groups. This is nothing new. It works like other groups, but it is not as known as others. Today, I will give you a complete guide on how you can take advantage of it so you can get more followers and potential buyers.
What is an Instagram Engagement Group?
An Instagram engagement group is also called a pod. A group may have 20 people in it or more than a thousand. It is like a Facebook group where you have to ask permission from the moderator to join. Some have an open-membership policy, and you do not need to wait for a person’s approval to become a member.
There are several purposes as to why people would create or join a group. Regardless of that ultimate purpose, the key thing to remember is that these groups were made so people can get exposure. All groups are made so the members will benefit from each other.
So, how will you grow your engagement?
Let us say that you joined a group and posted an item from your pet supply dropshipping store. In that group, some members will like or comment on your post. Their friends, who are not part of that group, will see what they liked or commented on.
From there, people will discover your products or your website. One thing for sure is that they will discover your Instagram page. And if they do, you now have an opportunity to make a sale. If they follow your page, then all the better for you.
How can you find an Instagram Engagement Group?
There are several ways you can find an Instagram engagement group for your business. The app itself has an explore page. What it does is that it looks for Instagram pages that are similar to yours. What you can do is to look for accounts that are in the same niche as yours, but make sure it has a high engagement.
Most pods, however, are not on Instagram. What many people and entrepreneurs do is that they use other apps and websites to come together, and then they share their Instagram pages with each other.
Here are some examples:
- Telegram – one of the fastest-growing social media channels today, it is a voice chat and instant messaging app that is fast and private. It allows people to create groups that can hold 200,000 members.
- Reddit – this is the so-called front page of the internet. It is a forum where people from around the world can ask anything under the sun. You can share links in Reddit, but be careful not to look so salesy. People on Reddit hate marketers. What you have to do is to provide value first and then share your business content.
- Facebook – the world’s number 1 social media channel, it allows people to create groups. The good thing about Facebook is that many group moderators allow commenting. There are even groups that are dedicated to marketing and selling.
There are other social media apps where you can find Instagram pods. Examples of these are Twitter and Whatsapp. I just want to say here that Instagram pods are difficult to find. If you ever find one, several of these are pods that have thousands of members.
While it sounds good that the pod has a lot of members, it can actually be a bad thing. You see, any group that has thousands of members also generates comments and posts. The problem with this is that your own post can get buried.
Also, you may notice that many Instagram engagement groups that have thousands of members are not really fulfilling any kind of service. Instead, they become spammy places where people just post links to their products or services.
Be careful when looking for an Instagram engagement group, and make sure you look for one whose goal is to provide quality content. Do not join a group just because you found one. Investigate what is going on and find out how whether the group can really help your business or not.
What are the benefits of an Instagram Engagement Group?
Now, let us take a look at what kind of benefits you will reap if you join an Instagram engagement group.
- Increase in engagement – once you join a good Instagram engagement group, you can expect to increase your engagement. This refers to likes and comments on your Instagram posts, even if the group is not on Instagram itself.
- Increase in followers – if the people who saw your posts like what they see, they are likely to follow your Instagram page. What does this mean for you? It means that if you post a new item on your Instagram page next time, they will see it in their feed. Again, if they like it, their friends may see it. It is like as if you are advertising for free. The more followers you have, the more people will be able to know about your business.
- Increase your visibility – visibility refers to your presence. The world is huge, and the internet is at least ten times bigger. It is absolutely difficult to find traffic, engagement, and followers on any social media channel unless you really work hard on it. An Instagram engagement group can help in making your business more visible to other users.
Always make sure that when you post, it is a high-quality post. You have to think of your customers’ needs before you post an item. If you just keep on posting things about product sales and promotions, people will gradually lose their interest.
Can you pay for an Instagram Engagement Group?
Yes, you can do this. To pay for this service, you need to look for a service provider. Two of the most popular today are called Wolf and AIGrow.
Wolf is a company that offers several niches. The specializations are beauty, fitness, fashion niches. In here, you can find pods that have thousands of followers. Some even have 10,000. The particular app that it uses is Telegram.
The second one is AIGrow. It allows you to start joining for free, and then you will pay later. The first step is to join a type of Instagram pod, and you have to join groups according to the number of members you want. After that, you can use the chatbot of the app and then schedule your posts.
Since these software programs are paid, you will be spending money, and you have to think of it as a marketing expense. The prices vary according to the membership you buy, but it ranges between $99 and $150 per month.
An Instagram engagement group is a good way for you to find new clients and friends in your industry. A group is composed of like-minded people who want the same thing. Do not view these people as a competition. Instead, you have to look at them as your allies.
If your business is struggling with sales and traffic, you have to find one group for your niche. Make sure that the group is one that will fit your purpose. It does not make sense if the group you join will not allow you to comment.
Once you have found a group and you are allowed to join, contribute to the group. Do not just post things with the intention of selling and marketing. Many people dislike marketers. Focus on adding value and your follower count will increase.