Many studies show that the average conversion rate of online stores across many industries is ranging between 1% and 5%. What this means is that for every 100 people who come to your store, only one to five people are going to buy.
For an online entrepreneur like you, this can be alarming. Why waste your money and time trying to generate traffic if only 5% will buy?
What is the problem?
If you launch ads on Google or Facebook, you do not even know how many people will click your ad to browse your store.
If we suppose that your ad conversion rate is 5%, then only 50 people will click your ad for every 1,000 people it was shown to.
And out of these 50 people, only two will buy.
If you are spending $0.10 per ad impression, you would have spent $100 on that particular ad. The question is, will you earn $100 profit from the two people who make a purchase?
And if you do, you are just on a break even status with no profit.
What is the Solution?
At first, you would think that the only solution is to stop spending on advertisements. But we know that without spending on traffic, you will have no traffic at all unless you create a product that will go viral on its own.
The solution is to use an app in your Shopify store called Privy.
Privy: What is it?
Privy is an app in Shopify whose purpose is to increase your conversion rate. It is an exit-intent, email marketing, cart abandonment, and promotional wheel marketing all rolled into one app.
What can an app like this do? If we go back to the numbers earlier, we can see that only 50% of people are likely to click your ad and only two out of these 50 will buy.
What if you can convert more people from that 50 to make purchases? Privy does this for you. It allows you to program the app to make irresistible offers to anyone who went to your store.
The great thing about it is that it has a free plan and it has paid upgrades. It is loaded with features that can help you improve your conversion rate, and you can choose the plan that best suits your business needs and budget.
This app has a lot of features that you can use, but the features will vary per tier. We will be taking a look at each one, and determine later on which plans have the specific features.
Email Collection Tool
Privy allows you to create a pop-up box that will attempt to get your site visitor’s email address. Today, this is a standard practice among online sites, as it is one of the fastest ways to build your mailing list.
In return, you can offer a visitor something for giving you his email address. You can commit to send discounts via email, or create a discount that can only be used if he signed up on your email subscription form.
The email collection tool has a drag-and-drop feature, and you can choose from hundreds of templates.
Banners and Pop-Ups
With Privy, you can create banners and pop-up ads that you will show up on your online store. For example, you can make a banner that says free shipping to encourage your site visitors to make a purchase.
Banners and pop-ups can be annoying at times, so you use this sparingly. It is best to create pop-ups and banners if you have a promotion that you know your site visitors cannot resist, like a massive discount or if you are giving away something for free.
Many people are not likely to give out their email addresses. Some know that they will be used for marketing purposes, and some are afraid of internet fraud.
One thing you can do is to make it worth the customer’s while. And you can use the spin wheel to attract the site visitor’s attention.
Here, the customer will spin a wheel while on your website, and he can get a prize or nothing. Before he can spin, he must provide his email address.
The good thing about this is that you have the power to choose what you want to give out. You can choose the kind of prizes or discounts that a customer can win.
As you set up the prizes on the wheel, you can decide if all stops have a prize, or if some don’t. You can also decide what the win percentage is going to be.
If you set the in percentage at 50%, then each customer who spins it will get a 50% chance of winning something.
A coupon is a code that a customer will apply during checkout. With Privy, you can create different codes and trigger them in different ways.
For example, you can create a coupon that gives a 10% discount. All you need to do is to go to the admin panel and create a name for it, like COUP10.
The next thing to do is to select how this will be shown. You can use the pop-up, the spin-the-wheel feature, or the email collection feature.
If you use the email collection feature, the customer will only see the COUP10 after he provides his email address. In spin-the-wheel, he can win it if the wheel stops on that slice.
Use the pop-up or banner if you want every customer to be able to use the coupon without participating in any game or giving out an email address.
There are many reasons why customers do not buy, and there are many opportunities to make them come back or convince them to buy
A targeted campaign is a selective strategy. Here, you can determine how the customer will see your ad, in what manner, what the device type should be, and so much more.
With Privy, you can use an exit-intent pop-up. The app knows if the site visitor is about to leave your page, and the app will only pop a promotion if it thinks the visitor is about to leave without a purchase. This is a great tool to change someone’s mind about leaving.
You can also use the cart abandonment campaign. There are some customers who fill their shopping carts and manage to get to the checkout page. For whatever reason, they abandon the purchase.
Maybe they tried to look for another product. Maybe they got disconnected and forgot about the purchase. If this happens, Privy has the customer information, and you can create an email reminder, as a bulk mail, or as a personal email, to tell that customer that he forgot to complete his purchase.
This marketing strategy is great for completing an abandoned purchase. It is like reeling a fish in. It is also much easier to make a customer buy with this strategy because, after all, the customer already added the products to his shopping cart.
You can also use a timer on your products to create urgency. If you have a sale, you can set this timer to 48 hours. It is completely up to you. The timer will show on the product page, and you will make the site visitor really think twice before leaving your store.
There are other targeted methods to launch your campaign on Privy, such as showing your pop-ups only on specific devices like tablet or mobile or showing the number of orders for each product.
Email Campaigns and Auto-Responder
You can integrate Privy with a lot of email campaign systems like MailChimp, Slack, Recart, Maropost, Adroll, and so much more.
With an email campaign, you can send weekly newsletters to the customers who subscribed to your mailing list. You can create exclusive deals for them, or create automatic responses to anyone who just subscribed, thanking them for supplying their email, and perhaps giving them something free.
Privy can be used in many online or e-commerce platforms, not just Shopify. This is great if you are managing several stores.
Here are some of the platforms where you can integrate Privy:
Privy has several packages. These are Free, Plus, Commerce, and Growth. Each package offers a different set of features, which we will take a look at below.
Here, you can use the pop-up, spin-to-win wheel, coupons, and unlimited email sign-ups. This plan works best for those who are just starting out to build traffic.
The great thing about this plan is that you do not have a limitation as far as email sign-ups are concerned. You can build a massive email list to drive sales. The pop-ups are also unlimited.
This will cost you $24 per month. Here, you will get all the benefits of the FREE PLAN, and you will have the capability to choose how to drive your campaigns. If you only want to show your pop-ups on mobile devices, you can do so.
In this plan, you can remove the Privy logo on all its features, and your website will now look more branded instead of looking like the banners were sponsored by someone else.
In this plan, you can also program your banners by URL. What this means is that if you only want to show the discount if the visitor is in a particular collection page, you can do so.
After a customer signs up to your email list, you can program the app to take your customer to a page that you want, not the home page.
Use this plan if you have the intention to target your consumers by device and by page.
Here, you will pay $79 per month, but apart from getting the services from the other two plans, you will also get advanced targeting features.
These features are:
- Cart Value – you can show ads or banners depending on the total cart value of the customer. For example, a visitor already has $42 to pay; you can show a specific banner that he can get a 20% discount if he reaches $50.
- Coupons – you can create unique coupons that only a specific set of customers can use.
- Customization – if you know how to code, you can change the HTML or computer programing of the app so they will behave in the way you want. You can have them float, have some animation, or make them do anything you want.
- Redemption Tracking – this is a feature that lets you see who among your customers have already redeemed the coupon you made for them. Use this information to send them some reminders if they have not used it yet.
This is the most expensive plan, and you will be paying $299 per month.
In this plan, you can integrate your Privy app with email service providers, you can create A/B testing for different campaigns to see which one works best, and now you can use pixels.
This plan also entitles you for a 1:1 training from the app developer, plus high-priority customer support. Get this plan if you are now in the advanced stages of marketing.
Privy: Is it good for you?
Now, how should you decide if you need Privy?
First, you need to ask yourself if you are making sales. If you are not making sales despite your marketing efforts, then you must consider using this app to get more positive results from your marketing efforts.
If you are already making sales, are you happy with the results? If not, then you need to take a look at the different plans and see how each one can benefit your business.
At the very least, you must get the free plan since there is no time limit to using it. Once you have installed it, experiment on the app. Take the time to create different kinds of pop-ups, banners, and spin wheels.
Once you know which one works, and if you have evidence that they drive sales, you can slowly upgrade per plan until you are ready to get to the highest tier.
If you spend money on a paid plan, you have to consider increasing your product prices to offset your expenses on the app.
Privy is a great all-in-one tool to increase your sales conversion. It is easy to use, and the app developer has provided hundreds of templates that you can use if you do not want to change the color schemes manually.
And the most important of all is that it can be integrated with different platforms and email service providers.