Marketing on social media is one of the most effective ways to sell your products online. Facebook is a favorite for entrepreneurs to advertise their online ecommerce and dropshipping products.
But, did you know that there are other methods to sell your products on Facebook?
One of the best ways to increase sales is by using an app on Shopify called Recart FB Messenger Marketing from a company called Recart.
It's a tool that lets you target people who abandoned their shopping cart, and it is primarily used on Facebook Messenger.
In this Recart review we will look at it its features, the price, and we will help you decide if this is a great investment for your online dropshipping business.
What is Recart?
If you build your Shopify store, you can use Facebook and Facebook Messenger as places where you can post your products. Although you do not directly post them to the app, both of them will show your listed Shopify products to people who visit your FB business page.
FB Messenger is a lot better in doing this than the Facebook Page, because the FB Page may be cluttered with a lot of contents. It can be confusing to a customer, and they may not even spend the time to browse your site.
In the Messenger App, a customer simply has to launch his app and tap your business name to inquire, and then Shopify will let him scroll your products from Messenger.
Recart was built to support this. What it does is it allows you to automate chat sessions with your customers.
If a customer taps on your name on the Messenger app, he can tap on some pre-determined questions that you created, like “How much is the shipping” or “Tell me more, I am interested in your products”.
You can also make it work like email marketing. In email marketing, you create ads or posts and send them via email. Customer opens your mail, and then decide that it is a spam.
Instead of sending promotional and marketing materials via email, you can send them to the customers’ Messenger App. They will get notified and open the app to read your promotional message, and then use the Messenger app to communicate with you directly.
Most news website including the Guardian covered the story of messenger ads when they released them.
How Much Does Recart Cost?
The app is not free. You need to pay $29 per month, but you can take advantage of the 14-day free trial.
This is a great deal considering it can make you a lot of money in return.
Recart Main Features
As a marketing tool. Recart was made to use Facebook Messenger to its full potential.
Depending on how you use it, you can increase your engagement rates, turn your sales leads into a sale, make your customers feel valued, give them a personalized experience, and so much more.
Customers who visit your Facebook Page will receive a Welcome Message from you on their Messenger app.
This is a great way to break the ice. You can give them a warm welcome, thank them for visiting your page, and then also use this opportunity to tell them what makes your store special, or what you have to offer.
Push Add to Cart Popup Messages
These are pop-up messages that you can write yourself. In these messages, the customer will see a photo of your products, and then you can hope that they like it and that they add the product to their shopping cart.
Abandoned Cart Reminders
Shopify has a feature that lets you know if there are customers who added products to their shopping carts and then decided not to buy.
In your control panel, you can see a list of all these people and then send them a special message. You can make it personal by adding their names. After you do this, the Recart app will pop your message, along with the picture of the product they abandoned, in their Messenger app.
Apart from pushing this in the Messenger app, Recart allows you to push these messages on email, too.
Customers appreciate being notified about their purchase. With Recart, you can push a notification once you have packaged and shipped the items.
After sending it, the customer will receive a message telling him of the status of the shipping. This is not exactly a tracking app, but you can tell the customer that the package is on its way.
You can also add some important information like the date it will arrive, what shipping carrier you used, or if you have a tracking number that the customer can use.
Create and Grow Your Messenger List
As always, you should not be spamming people. Before you can push these notifications, the customers must opt-in.
The same principle applies to email marketing. Customers must first subscribe and understand that they may get promotional materials from you. But here, you are getting their Facebook Messenger opt-in, not the email.
They do not have to be subscribed to get notices. The first time they chat with you on the app, you can program it in such a way that it will pop a message that will ask them to subscribe.
Use this pop-up to offer something in exchange for their subscription, like a discount. Once they click on subscribe, they will receive the coupon that will come from you, and then you can now send them more ads or promotional and marketing materials.
Recart Compatibility with Other Apps
The Recart App was designed to work with other apps. This makes it much easier to take advantage of other apps’ features, such as integrating it with other promotional campaigns that you normally cannot do on the Messenger App.
In this Recart app review we can't to cover everything! This also includes some of the other apps you can integrate with.
Here are the apps that are compatible with Recart.
Wheelio, for example, allows a customer to spin the wheel and then win discounts or coupon codes. If they are logged in on Facebook, the Wheelio app will give them the chance to send the coupon or discount code to the FB Messenger.
But if the customer is logged out, or if you do not have the Recart app, the Wheelio app will ask for the customer’s email address instead. If you get the email, it will become part of your email list.
With Recart, there is no need to build a separate email marketing list. For as long as the customer opted in to your Recart app, you can send all your marketing campaigns on FB Messenger.
Invite Customers to Leave Reviews
After sending the shipping info, you need to wait until you are sure that the customer has already received the product. And if he has the product, you can send a follow-up message via Recart, and then tell the customer that you’d appreciate a review.
The message is something that you send manually. You can personalize it by adding the customer’s name, the product he bought, and a picture of it.
With that message, you can thank the customer, and then ask him to leave a review if he is happy with the purchase. You can also use this as a way to ask if there are any problems with the product, such as if it is broken if the wrong item was sent.
Promotions and Broadcasts
You can program Recart and create a massive broadcast. Use this to advertise new products, promotions, seasonal products and discounts, or anything that can help you improve your sales.
The best thing is that it is free because you are broadcasting it to people who subscribed to your Messenger list. While you can broadcast to more people through advertising, this one is targeting those who have already made a purchase, or those who have shown interest in your store and products.
The app allows you to create your own campaign designs. It does not rely on templates. What this means is that you can create a style that will match the identity of your brand.
Here, you can change the font styles and sizes, add audio and video, select the photos, add custom texts, and create buttons that customers can tap.
What is Everyone Saying?
The Recart app currently has 549 reviews. While the user experience from online merchants is not perfect, the app currently holds a rating of 4.8 stars out of more than 5,000 reviews.
On rare occasions, the Messenger app does not work. It shows on your store and on the customer’s app, but if he taps the button to contact you, it does not do a thing.
Some have also complained that they were charged twice. However, you can always contact the customer service department and ask for a refund. Just remember that you have to cancel the service if you do not want to be billed again.
Overall, we will give this app a rating of 4.5 stars out of 5. It is a great marketing tool, and we can say that it is one app that you should never miss. People today spend so much time on their phones and are more likely to respond to messages than emails.
Recart App Review Conclusion
Get this app if you can afford to pay $29 per month. This is a small value to invest compared to the number of people that you can reach out to. This is also a lot less expensive than paying for advertising on a monthly basis.
Use the app to reach out to new people, push your promotions and campaign, and provide a great and personalized customer experience. And most importantly, use it to give your customers an effortless experience so they can shop on their Messenger app instead of your FB Page.