Seguno Review: Is This The best Email Marketing App?

Written by Franklin Hatchett

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Our goal at EcomElites is to help readers get the information they need, we partner with companies to help bring you that information. If a purchase or signup is made through our partners, we receive compensation for the referral. Learn More

There are many programs that help businesses with their essential secondary functions. For example, some applications help online stores manage their email marketing. This helps the owners to concentrate on their primary services. One such application is Seguno.

Seguno developers recognize that time is a rare resource for many individuals running online shops. They have designed this program to do more within a short period. Startups and established ventures on Shopify are taking advantage of its features and capabilities to achieve their goals.

What is Seguno?

Many entrepreneurs are struggling to juggle between their primary and secondary functions. For example, an owner of a shop selling custom jewelry is likely to struggle between producing adequate commodities for clients and managing their email marketing campaign. Both of these tasks are crucial for helping the entrepreneur be successful. Seguno can help manage your email marketing. This service enables you to concentrate on your core activities.

Seguno is a plugin that enables Shopify store owners to manage their email marketing campaigns. It helps them to create email directories to better connect with their customers. Email lists allow businesses to generate substantial incomes via productive email marketing.

The plugin seamlessly integrates with your Shopify dashboard. You can create, track, and manage your email marketing with Seguno without leaving Shopify. This ability allows you to run your email marketing from your shop’s admin or a Shopify mobile app efficiently.

Seguno provides full automation of regular emails, including discount reminders, welcome emails to new subscribers, and thank you messages for purchasers, among others.

Seguno’s Main Features

1. Create and Coordinate Email Marketing Campaigns Within Shopify

Having multiple applications or programs for your email marketing can be challenging. You may need to leave one account to execute an action in another. Additionally, you may need to learn how to use both to benefit from them. These requirements can make creating and managing your email marketing campaign challenging.

Seguno makes developing and managing an email marketing campaign easy. Once you integrate it with your Shopify account, you can create and manage your email marketing within Shopify. This capability makes you have a seamless email marketing experience within the Shopify mobile app or Shopify admin.

2. Save Time With Automations

Secondary functions such as email marketing can take up a significant amount of your time. This consumption of your time leaves you with a smaller window to concentrate on your core activities. However, just because email marketing is time-consuming does not mean you neglect it. Having a proper email marketing campaign can help you achieve your e-commerce goals.

Seguno has many automations that simplify and fasten essential processes. Its one-click automation and satisfactory design give you more time for other critical areas of your venture. Seguno provides many automatically pre-built touchpoints. You can enable messages thanking new subscribers, appreciating first-time purchasers, seeking to get people with abandoned carts back, and reminding people of discounts, among others.

3. Add Unique Codes to Emails

Digital marketing experts agree that personalizing emails is a crucial strategy for businesses. Enterprises with messages crafted for specific segments of customers are often more successful. Buyers of a company tend to be diverse. Emails that work for some prospects are not likely to work on others. Consequently, personalizing messages enables the store to get through to the different buyers.

Seguno allows e-commerce stores to leverage unique codes in their email marketing campaigns. These exclusive codes increase personalization in your marketing efforts, such as discount codes. Consequently, you can get through to more people. As you get these individuals to perform any action you need, you are likely to improve your profit margin.

4. Collect Dynamic Recommendations

Online buyers often appreciate businesses that recommend products that are likely to be similar to what they are browsing. Suggestions help them compare different closely related products to make informed decisions.

Recommendations may also be useful when they haven't found what they were searching for in your store. Suggesting alternatives, in this case, can be beneficial to you and these buyers. Additional similar products can ensure these customers do not leave your shop before buying an item.

Seguno allows you to recommend products dynamically. Send emails recommending products to select clients. You can use a collection to suggest commodities, and the program will exclude items you choose from your featured list.

Similarly, it can remove products the customer has ordered or checked out earlier. Suggesting products that a buyer is likely to have some interest in improves their experience in your store. This satisfaction can make them return or be referral sources for you.

5. Target Customer Segments

The ability to target customers is a useful mechanism. Customers have diverse classifications. For example, you may have buyers with different cultures, those with distinct preferences, and from various visitor tiers, among others. A one-fits-all strategy may not be practical. Drilling your email marketing to suit messages for different segments is advisable. It ensures that your efforts yield the expected outcomes.

Seguno allows its users to target subscribers on their email list. You can send messages to individuals fitting specific criteria. Alternatively, you may exclude some recipients from receiving emails that you do not want them to get. These capabilities enable you to have productive campaigns and increase your conversion rate.

6. Revenue Reporting

Metrics are an essential part of any email marketing campaign as they help marketers make crucial decisions. If you are achieving your goals, you can continue with the campaign. However, if you are not attaining your targets, metrics let you know areas that you should improve. You will not gauge your performance if you are not tracking them.

Seguno allows its users to track revenue from their email marketing campaigns. You will know which sales were as a result of this tool. This knowledge is crucial as it informs your email marketing decisions. You will distinguish newsletters or automations to keep from those that you need to get rid of or improve. Consequently, you can know whether Seguno is working for you.

Seguno Pricing Plans

Seguno has different pricing plans.

1. The Free Bundle

Seguno has a free package for some stores. This plan has the following features:

  • 0 – 250 subscribers
  • Newsletters
  • Embedded within Shopify
  • Pre-built automations
  • Unlimited sending
  • Unique discount codes

2. Paid Plans

Once you have more than 250 subscribers, you have to upgrade your plan to continue using Seguno. If you have 251 – 1,000 subscribers, you will pay $10 per month.

You will pay an extra $10 per month for every additional 1,000 subscribers. Seguno has a calculator on its site that can help you determine the amount you should pay. Generally, for 1,001 – 2,000 subscribers, you will pay $20 per month, and for 2,001 – 3,000 subscribers, you will pay $30 per month. These paid plans are due every 30 days after a 10-day free trial.

Paid plans have the following features:

  • 10-day free trial
  • Re-emailing to those that do not open your emails
  • Live countdown GIF
  • Seguno branding optional
  • Review request automation

Seguno submits all your charges through Shopify. They appear on your Shopify bill, and you will pay them through Shopify. Therefore, you do not have to worry about extra vendors, payment schedules, or contracts.

According to Seguno, a subscriber is anyone who has agreed to get promotional emails from you. This description means any customer on your Shopify store who has accepted and checked the “Customer accepts email marketing” checkbox.

Seguno, through Shopify, submits your bill every 30 days depending on the subscribers that you have. For every 1,000 subscriber’s threshold that you cross, you have ten days to approve a new fee, or Seguno freezes your account. If you accept this charge, your monthly bill increases by $10, and your limit of subscribers increases by 1,000 contacts.

You can cancel your Seguno account at any time. Seguno returns no prorated amount, but you can terminate your membership by uninstalling the app. Once you cancel, your Shopify bill may have one remaining charge for you to pay. You will have no further payments if you receive this amount and clear it.

Seguno’s Compatibility with Other Programs

If you have been using MailChimp and you have an email directory of your clients, you can import it to your Seguno account. This capability enables you to transition with these customers. Keeping your list from MailChimp intact helps your campaigns. You can get these subscribers to buy from your Shopify store.

You can also use Dynamic Banner Suite with Seguno without challenges. You can add enticing banners to emails you send to your subscribers. Captivating banners increase the efficiency of your email marketing campaigns.

Seguno: Email Marketing also works with Shopify Marketing and Kit. You can establish an email newsletter in the marketing area of the admin as part of the multi-channel campaign. You can also let Kit send your blog post news emails.

What is Everyone Saying?

Seguno has an impressive rating among people that used or continue to use it. It has an average score of 4.7 out of 5 after 482 reviews. This remarkable score can only mean that it is performing up to the expectations of many people.

Seguno has many positive reviews. Users find its automation of tasks, reliable integration with Shopify, and ease of use satisfactory. Some users have also acknowledged that Seguno has a dependable customer service team. Small businesses are also growing their brands by using Seguno to manage their email marketing campaigns.

Some users of Seguno have some complaints regarding the platform. One user claims that the platform removes subscribers and does not remove spam accounts, despite claiming to check and get rid of them. Another user claims to have had to wait for too long before getting feedback when installing the app.

A 4.7 out of 5 rating is excellent. While there are people who have not been happy using the platform, this score suggests many people enjoy using Seguno. You are likely to be among those satisfied with Seguno.

Conclusion

As more people venture into e-commerce, online stores continue to face stiff competition. Businesses must use all the mechanisms at their disposal to remain competitive. Successful email marketing campaigns can be one of the strategies you adopt to compete. Seguno is an excellent tool you may use to improve the productivity of your email marketing campaigns.

Seguno, an email marketing plugin, helps Shopify store owners in their email marketing efforts. Integrating it with your Shopify account enables you to create and organize your email marketing campaign from Shopify admin or Shopify mobile app. It has many automations that improve the experiences of those in your Shopify store. You can also personalize your messages, add unique codes, and track revenue from your email marketing campaigns.

With an average of 4.7 out of 5 after 482 reviews, Seguno has an impressive rating. The plugin has a few bad reviews, but many are positive. Seguno has different pricing plans. You can find the ones that suit your email marketing without too much effort.

Seguno creators have developed a plugin that makes managing your Shopify store manageable. Seguno enables you to track the performance of your campaigns to know how many Shopify sales were as a result of your emails. Your data also stays in Shopify. You can access it whenever you need it.

Entrepreneurs do not have to struggle to learn how to use Seguno. The plugin is easy to use if you know how Shopify works. Its integration with Shopify enables you to provide smooth services to your customers. Both small and large enterprises can gain by using Seguno. It has favorable pricing plans.

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