Survey Sparrow Review: What Does This Have To Offer For You?

Written by Franklin Hatchett

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Our goal at EcomElites is to help readers get the information they need, we partner with companies to help bring you that information. If a purchase or signup is made through our partners, we receive compensation for the referral. Learn More

Surveys are an important aspect of the launch and growth of a business. They are the main drivers of market research. You may even come across sites that will pay you to take surveys. There are different approaches to surveys.

They are influenced by various factors such as your audience, location, resources, and more. Some organizations may want to conduct online surveys, and others need offline surveys. Some want to use a multiple-choice format, and there may be some that prefer open-ended surveys.

A survey management software is necessary to help various individuals, start-ups, and organizations to manage surveys and feedback. Software like Survey Sparrow does more than offer survey templates.

This guide will cover what Survey Sparrow is, its main features, and pricing packages.

What is Survey Sparrow?

Survey Sparrow is a software that seeks to help businesses build better customer experience. They achieve this mission through the products and features they offer. The products include:

  • Survey Software
  • Net Promoter Score (NPS) Software
  • Website Survey Chatbots
  • An Audience
  • API
  • Offline Surveys.

Survey Sparrow Main Features

1. Smart Surveys

Smart surveys on Survey Sparrow help you to get relevant and precise answers. The smart survey has many features to guide the respondent through the questionnaire.

The display logic lets you set conditions for a particular question or information to pop up. Skip logic, on the other hand, displays questions based on the respondent’s previous answers. Smart surveys also have custom params. These params use specific tags to filter and track responses.

You can use the answer to the previous question to formulate the current one with the piping & variables feature. The smart survey also lets you display survey results in various mathematical expressions. Furthermore, you can attach multiple thank you pages based on various conditions.

2. Video Surveys

Video content proves to have an 82% more impact on people compared to other types of content. Survey Sparrow has video surveys to do more than make your surveys fun. They will also improve the respondent experience, survey responses, brand awareness, user engagement, and also educate your audience.

Survey Sparrow lets you integrate videos just about anywhere on your survey. You can also upload it as background media on your surveys. The content of these videos is customizable. You can also loop these videos to play over and over. Furthermore, you can mute them where necessary.

3. Conversational Forms

Conversational forms make your surveys more personalized, smart, and engaging. This feature is inspired by how people make conversation. It has various question types to help collect more information. Examples include rank order, drag & drop, matrix, and more.

Conversational forms also use display and skip logic like in smart surveys. You can also accept payment offers on this feature using the Stripe integration. Furthermore, conversational forms will use the constant sum to quantify your customer preferences.

You get to collect customer contact info, for example, name, email address, and more. It is a mobile-friendly feature with a sleek design.

4. Craft Beautiful Surveys

Survey Sparrow lets you craft your engaging surveys using an intuitive builder. You will have access to a template library to help you build quick surveys. This feature also lets you add images, emoticons, gifs, and videos to make the surveys more interesting.

Smart surveys are also available with features like skip & display logic, piping logic, contact params, custom params, expressions, and variables.

You can use various question types, for example, matrix, constant sum, opinion scale, drag & drop, file upload, rank order, and more. There is a Live preview option on this feature to preview and test your surveys before you launch.

5. Survey Themes

Survey Sparrow has a large theme gallery. Use the templates to customize the appearance of your chat survey or conversational forms. You can adjust aspects like color, font, and buttons.

The background is also customizable to let you add images and adjust their position and blend their color. There are many colors available, and you can set different colors for the questions, answers, buttons, and background.

You have access to over 20 font families to select one that matches your desired theme. Users can also use CSS to style and customize the surveys.

6. Mobile-First Surveys

70% of survey participants respond through mobile devices. Mobile-First Surveys facilitates uninterrupted feedback collection. Your respondents can take the surveys on the go. It makes it possible to collect data anywhere and at any time.

Your audience has varying devices. Thus, these surveys are compatible with tablets, mobile phones, laptops, and desktop computers. Furthermore, mobile-first surveys are also available offline.

Your respondents can take the surveys during coffee or lunch breaks, on the subway, and more. You can do conversational surveys whose completion rate is higher by 40% compared to the traditional forms.

7. Recurring Surveys

Recurring surveys are surveys you conduct repeatedly. This feature lets you easily sort and automate your surveys. The automation option lets you schedule the periods for these surveys to run.

The frequency of these surveys depends on your needs. It could be daily, weekly, monthly, quarterly, or whichever period is convenient for you. You do not have to do the same survey from scratch again and again.

Recurring surveys have reminders sent by email to your respondents. Furthermore, you can urge those who have partial respondents to complete the survey.

8. Audience Management

Audience management mainly helps in creating targeted surveys. You can set up multiple sub-accounts for your organization’s departments or clients. Payments are easy as Survey Sparrow will bill to a centralized account.

You can use custom fields to group your contacts, for example, by age, job title, hierarchy level, and more. This will make it easier to sort out responses. You can also create teams and make specific surveys for each team.

Folders are also available to help you group your surveys. You can export and import your contacts using Excel and CSV.

9. Rich Insight

Insights and data help you with real-time reporting. 95% of businesses actually rely on the data available in these reports to help them make important business decisions. Respondents’ feedback is stored when they submit it. You can analyze these responses on question level and track the questionnaire performance in various devices.

Moreover, you can compare the responses to identify trends and patterns. This will give you a better understanding of your customer expectations. You can filter the reports based on periods, questions, answers, degree of completion, respondent details, and more.

It is possible to schedule when you can receive your feedback reports in your inbox. Survey Sparrow can also notify of the availability of these reports or completion of a survey via email. You can export these reports in the form of PDFs or SPSS.

10. Share Surveys

You can expand the reach of your surveys and boost engagement if you share them. Survey Sparrow offers numerous ways to make your surveys available to your audience. These surveys and sharing options are highly customizable.

You can share them using emails, social media share, text message, unique link share, website embedded surveys, QR code, and Email embedded code. The email embedded code will make use of email marketing tools such as MailChimp.

11. White-Label Surveys

White-label surveys promote your brand’s personality and improve your responses. Survey Sparrow lets you brand your surveys in numerous ways. You can opt for the custom domain which incorporates your brand name in your URLs rather than Survey Sparrow.

If you have coding knowledge, you can opt for CSS customization. It lets you customize your survey theme, fonts, icons, labels, and more to match your brand image. Custom emails are also part of white-label surveys.

You can include logos, fonts, and more to match your brand image. Furthermore, it is possible to personalize the emails to your respondents.

12. Embedded Surveys

Embedded surveys are surveys that pop up in your site as users navigate. They are highly interactive and do not redirect customers. Surveys are more likely to get higher responses when the respondent is not redirected.

You can easily embed these surveys without the need for coding language. The surveys are embedded in the form of pop-up cards, a website chatbot, and inline embed. Inline embed lets you position the survey where you prefer.

Embedded surveys run round the clock, and the customers can access them from anywhere at any time. Thus, you will be able to generate more leads and boost your conversions.

13. Secure Surveys

Survey Sparrow lets you secure survey data using SSL connections. The custom SSL will guard your survey domain with ‘https’ on the domain URL. Survey Sparrow also lets you track IP addresses to prevent spamming.

The responses section will record an IP address, and thus, it cannot be used to take a survey twice. You can also create password-protected surveys to limit survey access. Alternatively, you can also use Single Sign-On (SSO), or IP whitelisting.

SSO lets you access all the relevant apps with your organization credentials. IP white-listing, on the other hand, allows access to your Survey Sparrow account from trusted networks or locations.

14. Integrations, APIs and Webhooks

Integrations help you to connect your workflow in the apps you use regularly. You will integrate applications like WordPress, Hubspot, SalesForce, Facebook Pixel, and more. Webhooks let you communicate and pass survey data to third-party applications.

Survey Sparrow API facilitates integrations with business applications such as Helpdesk, CRM, and more.

Survey Sparrow Pricing Packages

Survey Sparrow has six main pricing packages for surveys.

1. Free Trial

You can start with a 14-day free trial. Your credit card is not necessary to start the free trial. The free trial version offers features such as embedded surveys, ten questions per survey, 100 Responses per month, over 1500 app integrations, and advanced report filters.

You can subscribe to the free plan before you fully enroll in any of the other plans below:

2. Basic Version

The basic version costs $19 per month. It offers all the features in the free version plus 1000 responses, display logic, unlimited questions, scoring, and sharing using Social media, Email, Widget, Web URL, and QR code.

3. Premium

The premium package costs $49 per month. It includes all the features in the basic version plus schedule reports, reminder emails, accept payments, 10,000 responses, Display & Skip responses, and recurring surveys.

4. Business

You will pay $149 a month for the Business package. The plan has everything in the premium plan plus 2 offline devices, 100,000 emails, 2 account users, white-labeling, Hubspot, and Salesforce Integrations.

5. Enterprise

You can access the Enterprise plan for $499 per month. The plan includes every feature in the Business plan plus, five offline devices, 10 account users, NPS workflows, NPS word cloud, NPS trends & dashboards, and NPS sentiment analysis.

6. Elite

You will need to contact survey Sparrow to determine the price of the Elite Plan. However, the features include the ones on Enterprise plan plus a minimum of 10 users, IP whitelisting, Single Sign-On (SSO), customs data center, Sub accounts, and consolidated billing.

There are three other pricing options on Survey Sparrow. They are more like add-ons that will help you address various needs. These options include:

1. Offline Pricing. The offline plan offers offline survey features on the main plans. You will have to pay an extra fee of $10 on top of the fee of your main plan. For example, if you settle for the Business plan, you will pay the normal charge of$149 per month and the extra $10 fee. The offline fee applies per month and device.

2. NPS. NPS pricing plans focus on customer experience, loyalty, and retention. There are two plans under the NPS package.

  • NPS Basic. This plan costs $199 per month. It includes features like a max of 5,000 responses, insightful dashboard, tagging, 2 users, NPS workflows, NPS word cloud, NPS trends & dashboards, NPS sentiment analysis, and more.
  • NPS Premium. This plan costs $399 per month. It has all the features in the NPS Basic plus 5 user accounts, a max of 25,000 responses, custom domain, custom alerts, data center, Multilingual NPS, and more.

3. Agency. This package is customized with features that are suitable for your agency’s needs. You will need to contact Survey Sparrow to determine the pricing. However, the cost will depend on the features you ask for.

Some of the features in this plan include a centralized account, branding features, clone surveys, analyze reports, work with clients, and more.


Research is an important task for any business. The use of surveys provides necessary data regarding customers, market conditions, competitors, and more. Survey formats have advanced from the traditional questionnaires to more advanced interactive forms.

Survey Sparrow is a software that provides these forms. The main features of Survey Sparrow are the various types of questionnaires available.

These features are spread across various products, which include:

  • Survey Software
  • Net Promoter Score (NPS) Software
  • Website Survey Chatbots
  • An Audience
  • APIs
  • Offline Surveys.

The types of surveys available on this platform include:

  • Smart Surveys. These are surveys that run on display & skip logic. The questions arise based on various conditions of the respondents’ answers.
  • Video Surveys. Video surveys have more impact on the human mind. As a result, they generate a higher volume of responses.
  • Conversational Forms. These surveys are a mix of smart, personalized, and engaging surveys. They offer more focus on customer preferences.
  • Embedded Surveys. Embedded surveys are available within your website in areas like chatbots, pop-up cards, and inline embeds. They prevent the loss of respondents due to redirections.
  • Recurring Surveys. Recurring surveys take place repeatedly. You can schedule them on a daily, monthly, weekly, or quarterly basis. Survey Sparrow saves these surveys to save time spent making them from scratch.
  • Mobile-First Surveys. Mobile-first surveys are accessible on any device. They are available for mobile phones, tablets, and desktop devices. 70% of respondents use mobile devices.
  • Secure Surveys. These are surveys that protect survey data and prevent spamming, which interferes with the results. Survey Sparrow uses SSL to facilitate these surveys.
  • White-label Surveys. Whitelabel surveys are branded. They help you promote your brand personality and brand awareness.

Survey Sparrow also offers beautiful themes and templates to create various surveys. Alternatively, you can choose to code your themes and templates from scratch. Your price plan will determine all the features you can access.

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