If you are an online seller, you have to always think about your user experience, especially so if you are shipping internationally. Do not make assumptions that customers can help themselves. It is always better that you make their shopping experience as effortless as possible.
One of the things you can do is to ensure that size charts are available for all regions. If you are dropshipping blouses in your boutique store, it is likely that you are buying products from China. The problem with this is that Chinese sizes are different from the sizes in the West.
Today, I will show you a method in how your customers can convert Chinese sizes to USA, UK, and international equivalents. This way, they will not make the mistake of buying a size that is too small or too big for them.
Here is the size chart:
| CHINA | INTERNATIONAL | USA | EUROPE |
| 160-165 | XS | 2 | 34 |
| 165-170 | S | 4-6 | 34-36 |
| 167-172 | M | 8-10 | 38-40 |
| 168-173 | L | 12-14 | 42 |
| 170-176 | XL | 16-18 | 44 |
Benefits of Using a Size Table
Why do you need to use a size conversion? Why not just expert the customer to measure themselves? Let me discuss some of the benefits.
Avoid Refund
Customers who chose the wrong size will ask for a refund even if you sent the right size. What I mean by wrong is that they chose the Small size, not knowing they should have ordered Extra Small. The clothing will not fit them, so they cannot use it.
If they ask for a refund, this is lost revenue for you, even if they pay for the shipment of the product back to you.
Increase in Revenue
You will increase your revenue if you use a size chart. If your site visitor is from the UK and she sees that you have a size conversion table, she will be likely to buy. Why? Because even if the clothing sizes are for Chinese people, there is a way to convert the size for a UK customer.
Make customer experience seamless
The last benefit is customer experience. If a customer has to do some effort to make a purchase, the quality of experience is degraded. In the sales industry, you will become known and people will come back to your store if they do not have to do hard work.
Researching for size conversion on their own is a lot of work. Instead of doing this, customers would rather go to another store that offers the size chart they are looking for.
The last thing that you want is to have negative feedback if you do not have a size chart. If a customer buys but made a mistake in the size selection, this customer is going to blame you. You will get a negative review, and it will be difficult for you to convince other customers to buy.
Summary
Make sure you have a size chart that your customers can reference on all your product pages. I know that this is too much work to do, but it is necessary. Also, size charts for conversion are different for shoes, men’s pants, and other apparel. As an alternative, what you can do is to create a single page for all your size charts.
On your product page, just refer the customer to that page so they can see all the chart sizes. The problem with this is that if you do this, they will be taken off the page and they may not click the “add-to-cart” button anymore. It is still better of the size chart is on the product page.